Product Marketing Manager

• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates;
• identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams;
• building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions;
• participating in launches of new features, courses, and major internal launches within existing brands;
• developing and regularly updating the communication framework for flagship products: key messaging, JTBD, pain points, message hierarchy, and value proposition;
• ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience;
• working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue;

Requirements

• 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size;
• strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics;
• ability to make data-driven decisions even when datasets are limited or imperfect;
• deep understanding of the following chain: audience → message → product → landing page → target action;
• experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone;
• strong project management skills: ability to manage multiple workstreams, build processes, document decisions, and ensure organized delivery;
• confident use of tools such as Jira / Asana, GA4 / Amplitude (basic level), Figma (reviews and prototypes), Notion, and customer research / survey tools;
• AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration;
• native-level Russian (C2) and English proficiency at B2 level or higher;
• high level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally.

Benefits

• work with a smart, impactful EdTech product;
• fully remote work from all over the world (excluding Russia & Belarus);
• contract with a German company;
• monthly compensation of €2000–2500;
• access to courses offered by our educational center;
• paid vacation days and sick leave allowance;
• opportunity to work in a flexible startup environment where professional and career growth are highly valued;
• all the necessary tools and resources to build strong cases and grow together with the project.