Principal Product Manager, Ads & Measurement

The Role:

We are seeking an experienced, strategic, and highly collaborative product leader to work on Marketing and Ads Technology at SoFi.  This team owns the platforms that power our ads and marketing measurement.  The role is central to the success of SoFi’s goals of driving member acquisition, engagement, and retention, towards the overall mission of SoFi to help our members get their money right.  

You will be responsible for setting the vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units.  

This role is inherently cross-functional—you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You’ll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk. 

What you’ll do:

• Own and define the vision, strategy and product roadmap for ad tech and ads measurement platforms at SoFi
• Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right
• Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams 
• Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company 
• Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision

What you’ll need:

• Bachelor’s degree or higher with a technical discipline
• 8+ years of product management experience
• Previous experience leading Platform and/or MarTech cross functional teams
• Technical savvy with marketing systems and ability to partner closely with marketing leadership
• Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
• Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives
• Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
• Superior communication skills, both written and verbal, along with experience presenting to C-level leadership!
• Data-driven approach and excellent analytical skills
• Passion for your customers! You do right by them, always