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Website: acxiom.com
Acxiom LLC is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
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Acxiom is hiring a Principal Marketo Consultant for a full-time position in Boston to establish and lead the strategic direction of marketing automation across enterprise organizations. This hands-on leadership role combines technical mastery of Adobe Marketo Engage with the ability to architect solutions that drive measurable business outcomes. About the Role As a Principal Marketo Consultant at Acxiom, you will serve as a senior technical authority on marketing automation implementation and optimization. You'll lead the design and delivery of complex Marketo campaigns, oversee multi-faceted marketing integrations, and guide organizations toward marketing automation maturity. Your work will directly impact client marketing strategy, revenue generation, and customer engagement effectiveness. What You'll Do Design and architect end-to-end marketing automation solutions using Adobe Marketo Engage Lead implementation of sophisticated campaigns, lead management programs, and nurture workflows Direct technical integrations between Marketo and CRM systems, data platforms, and marketing technologies Establish best practices for data management, lead scoring, segmentation, and campaign performance Manage complex client projects from discovery through optimization Mentor team members and establish standards for Marketo architecture and execution Develop reporting frameworks and analytics strategies that translate marketing efforts into business insights Serve as escalation point for challenging technical and strategic challenges What We're Looking For Deep technical expertise in Adobe Marketo Engage and Marketo Campaign Classic Proven track record architecting and managing large-scale marketing automation programs Strong knowledge of marketing integration patterns, APIs, and third-party platform connectors Expert-level understanding of lead scoring, lifecycle marketing, and multi-touch attribution Demonstrated ability to lead teams, manage stakeholders, and communicate complex technical concepts Experience optimizing campaign performance through testing, analytics, and continuous improvement Excellent project management and organizational skills in fast-paced, client-facing environments About Acxiom Acxiom is a global data and analytics company committed to helping businesses understand and activate customer data. Our Boston office is home to talented marketing technology professionals who deliver innovative solutions for enterprise clients. How to Apply Apply through this job listing to be considered for this Principal Marketo Consultant position in Boston.
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