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Wonderist-agency is hiring a Paid Social Specialist in San Diego, CA for a Full Time position. This role suits professionals who excel at planning and refining paid campaigns on social platforms to achieve measurable outcomes. About This Position The Paid Social Specialist role at Wonderist-agency in San Diego, CA centers on owning the full lifecycle of paid social advertising efforts. You will develop data-informed strategies, launch and refine campaigns, and ensure every initiative supports broader marketing objectives. Working on-site in San Diego, you will interpret performance signals daily, adjust budgets and creatives accordingly, and deliver clear insights that guide future decisions. This Full Time opportunity rewards hands-on expertise with platforms such as Meta, LinkedIn, TikTok, and others while contributing to consistent growth for campaigns near San Diego, CA. Candidates searching for Paid Social Specialist jobs in San Diego, CA will find a position that values proactive optimization and clear collaboration with internal stakeholders. Core Duties Build and launch paid social campaigns across major platforms, setting clear objectives, audiences, and creative approaches Monitor spend, bids, and delivery in real time and reallocate resources to maximize efficiency Run structured tests on ad formats, messaging, and targeting to uncover winning combinations Track core metrics including reach, engagement, cost-per-result, and return on ad spend, then translate findings into actionable recommendations Coordinate with creative and strategy colleagues to produce compliant, high-performing assets Prepare concise performance summaries and present results to internal teams on a regular cadence Keep pace with platform policy and algorithm updates so campaigns remain compliant and competitive Skills & Qualifications Solid track record managing paid social campaigns end-to-end and delivering against performance targets Hands-on proficiency with native ad managers (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and comparable tools) Comfort using analytics platforms and spreadsheet tools to evaluate results and forecast outcomes Strong attention to detail, clear written communication, and the ability to prioritize multiple concurrent campaigns Familiarity with audience targeting, retargeting, and conversion tracking best practices Adaptability in a fast-moving digital environment and willingness to experiment with emerging formats Bachelor’s degree in marketing, communications, or a related field, or equivalent…
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