University of Pittsburgh Department of Medicine
Role Overview
Drive the University brand through digital and marketing channels, and grow University brand reputation through innovative solutions. Work with licensing to enforce brand guidelines and with vendors to ensure adherence.
What You Will Do
Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display, and place media buys, manage campaigns, and conduct ongoing optimizations.
Why It Might Be a Fit
Stay current on platform updates and advertising best practices, collaborate with creative team on ad development, and report on ROAS (Return on Ad Spend) and cost per acquisition.
Requirements
- Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display
- Place media buys, manage campaigns, and conduct ongoing optimizations
- Monitor campaign performance and adjust bids, targeting, and creative
- Manage paid media budget allocation across channels
- Conduct A/B testing on ad creative and landing pages
- Report on ROAS (Return on Ad Spend) and cost per acquisition
- Stay current on platform updates and advertising best practices
- Collaborate with creative team on ad development
Benefits
- Equal opportunity employer
- Disability accommodations
- Veteran support
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Keep exploring on Get A Job.ai
Not quite the right fit? Your next opportunity is a click away.
- Browse all jobs
- More jobs by category
- Remote jobs you can do from anywhere
- Research typical pay for this role
- Set a job alert so new matches reach you first
- Upload your resume to apply faster
Hiring instead? Post a job and reach candidates searching right now.