Paid Media Specialist

Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years.

The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom.

• Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action.
• Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons.
• Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms.
• Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop App, and other relevant commerce channels.
• Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic generation, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting.
• Set up, maintain, and optimize Google Analytics 4 (GA4) and Google Search Console, providing detailed reporting and platform audits.
• Manage pixel and tag implementation across all platforms via Google Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using Triple Whale.
• Lead keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search engine optimization efforts.
• Craft compelling storylines, ad copy, subject lines, and CTAs; develop and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand’s voice and video hook concepts.
• Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and deploy marketing campaigns and assets, while establishing clear timelines and maintaining quality standards.
• Deliver consistent weekly, monthly, and quarterly performance reports across all marketing channels and KPIs, including lead conversion rates and ROAS/ROI.
• Monitor and manage performance across SEMrush, Triple Whale, and Google Search Console for research, auditing, and KPI tracking.