Pavago
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others.
Requirements
- Develop and execute comprehensive paid advertising strategies aligned with business goals.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Research and define audience segments, keywords, and targeting opportunities.
- Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
- Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
- Implement A/B testing and conversion rate optimization tactics to improve results.
- Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
- Partner with content, design, and analytics teams to ensure cohesive campaigns.
- Align paid media efforts with broader marketing and brand initiatives.
- Manage relationships with platform representatives and stay updated on new advertising features.
- Track and analyze campaign performance, identifying trends and areas for improvement.
- Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.
- Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.
Benefits
- 401k Matching
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
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