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Be ready to walk through a Meta campaign you optimized: objective, audience, creative variants, budget rules, and what you changed after the data. Expect questions on attribution limits, learning-phase stability, and how you prioritize tests under a fixed budget.
Strong fit if you enjoy hands-on Meta performance work, structured testing, and clear reporting for YourFriendlyhr stakeholders in India. Best match when you can own day-to-day optimization without needing invented salary or review claims.
As a Meta Ads Specialist (Performance Marketing) at YourFriendlyhr in India, your day centers on planning, launching, and optimizing Meta paid campaigns. You review creative and audience tests, watch cost and conversion metrics, refine bids and budgets, and share clear performance notes with stakeholders so spend stays aligned to outcomes.
Build strength in Meta Ads Manager, pixel and conversion tracking, audience segmentation, A/B testing, and reporting. Practice reading ROAS, CPA, and funnel metrics, then translate results into next-test plans. No certification list or costs are available in the provided data.
The listing is for India and is not marked remote, so expect an on-site or hybrid arrangement as defined by YourFriendlyhr.
Meta Ads Specialist (Performance Marketing) points to paid Meta campaigns measured on results such as cost efficiency and conversions, not brand-only awareness work.
No certification family or paid resources were supplied for this listing, so treat formal certs as optional unless YourFriendlyhr states otherwise.
META ADS SPECIALIST (PERFORMANCE MARKETING) YourFriendlyhr — Pune, India The Opportunity We are a fast-growing digital transformation agency helping businesses build stronger digital identities and drive measurable growth. As a Meta Ads Specialist at YourFriendlyhr, you will play a crucial role in enhancing our clients' performance marketing efforts on the Meta platform. This is an exciting opportunity for someone with 3-6 years of experience to contribute to our team's success. Day-to-Day Responsibilities Analyze and optimize campaigns across various Meta platforms (Facebook, Instagram, Messenger). Develop and implement effective ad strategies based on data-driven insights. Collaborate with cross-functional teams to ensure seamless integration of marketing efforts. Monitor campaign performance metrics and provide detailed reports to the team and clients. Stay updated with the latest trends, tools, and best practices in Meta advertising. What You Bring 3-6 years of experience as a Meta Ads Specialist or similar role. Strong understanding of performance marketing principles and techniques on Meta platforms. Exposure to data analysis tools and the ability to interpret complex data sets. Excellent communication skills, both written and verbal. A proactive approach with a strong attention to detail. More About YourFriendlyhr YourFriendlyhr is a digital transformation agency that specializes in helping businesses build stronger digital identities. Our work spans branding, UI/UX design, website & app development, and performance marketing (Meta, Google, LinkedIn). We focus on delivering outcome-driven results, ensuring our clients achieve measurable growth. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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