Oowlish Technology
Join Our Team
About the role:
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What you will do:
- Build, launch, manage, and optimize Meta advertising campaigns
- Manage campaign structure, budgets, pacing, and scaling decisions
- Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
- Monitor and analyze campaign performance across key performance indicators
- Identify winning and underperforming creatives based on performance data
- Collaborate with creative teams to generate new testing ideas and improve campaign performance
- Maintain organized account structures and naming conventions
- Provide weekly reporting, insights, and actionable recommendations
- Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements:
- 5+ years of hands-on Meta Ads experience
- Proven experience managing paid social campaigns for eCommerce brands
- Experience working in high-performance, data-driven marketing environments
- Strong analytical and reporting skills
- Experience managing significant advertising budgets
- Excellent attention to detail and campaign organization
- Strong English communication skills
- Ability to make optimization decisions based on performance data
Must have:
- Deep expertise in Meta Ads Manager
- Strong understanding of:
- Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
Nice to Have:
- Experience with Shopify brands
- Experience in:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Experience with TikTok Ads
- Experience with Google Ads
- Familiarity with Andromeda and GEM frameworks
- Experience collaborating closely with creative teams
If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.Apply and let’s talk.
Benefits & Perks:
You can also apply here:
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is also the world's fifth-largest country by area and the seventh-largest by population, with over 213 million people. Brazil is a federation composed of 26 states and a Federal District, which hosts the capital, Brasília. Its most populous city is São Paulo, followed by Rio de Janeiro. Brazil has the most Portuguese speakers in the world and is the only country in the Americas where Portuguese is an official language.
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