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Best fit for a relationship-driven media seller who wants station-level digital and TV advertising work at a large U.S. broadcaster’s North Platte market, on-site rather than remote.
As a Media Executive focused on digital media and television advertising for Knop (Gray’s North Platte station), the day centers on selling and coordinating local TV and digital ad inventory. Expect client outreach, campaign proposals, flighting and creative coordination with traffic/ops, performance check-ins, and collaboration with news/sales leadership to match advertiser goals to available inventory.
Strengthen local broadcast and digital ad sales: rate cards and inventory, digital extensions (OTT/CTV, streaming, web), CRM pipeline discipline, and clear ROI storytelling for small-to-mid market advertisers. No cert list was provided for this family.
Gray Media (GTN), a major U.S. TV station operator; this listing is tied to its Knop market presence in North Platte.
No. The listing is on-site in North Platte, Lincoln County, Nebraska.
Digital media and television advertising sales/execution for a local Gray station market, not corporate HQ production.
Website: gray.tv
Gray Media, Inc. is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company is the third-largest television station operator in the United States by number of stations, owning or operating 180 stations across the United States in 113 markets. Its station base consists of media markets ranging from as large as Atlanta to one of the smallest markets, North Platte, Nebraska.
Public cache only — not an employee review.
MEDIA EXECUTIVE (DIGITAL MEDIA & TELEVISION ADVERTISING) - KNOPGray MediaNorth Platte, Lincoln County Position Summary At Gray Media, we are seeking a dynamic and experienced Media Executive to join our team in North Platte. As the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach approximately 37% of US television households, this role will be pivotal in driving strategic growth through innovative media solutions. Day-to-Day Responsibilities Develop and execute comprehensive strategies for digital media and television advertising campaigns. Analyze market trends and consumer behavior to inform campaign decisions. Build and maintain relationships with key clients, ensuring their needs are met through tailored solutions. Collaborate with cross-functional teams to integrate digital and traditional advertising efforts. Evaluate the performance of media campaigns and provide data-driven insights for optimization. Requirements Minimum 5 years of experience in digital media or television advertising, preferably within a full-service agency or network. A strong understanding of market trends, consumer behavior, and digital media landscape. Exemplary communication skills, both written and verbal, to effectively present strategies and reports. Proven ability to manage multiple projects simultaneously with attention to detail. Experience in using analytics tools for campaign performance tracking and reporting. Why Join Gray Media Joining Gray Media means being part of a company that is not only growing but also committed to excellence. Our portfolio includes 80 markets with the top-rated television station, providing unparalleled access to local audiences. With a focus on innovation and strategic growth, you will have the opportunity to work in an environment where your contributions can make a significant impact. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. We look forward to hearing from you!
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