Media Analyst

About Nu

Nu was founded in 2013 to free people from bureaucratic, slow and inefficient financial systems. Since then, through innovative technology and outstanding customer service, the company has been redefining people’s relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina), Durham (United States), and Berlin (Germany), with operations only in the first three. It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible.

Our Media Team

Nubank is a technology company that is redefining the standards of the financial services Industry in Mexico. The media team is responsible for Nubank´s media strategy, tactics, and implementation, from upper to lower funnel , considering the best channels for each business and comms goal, based on data and creativity

Media Analyst Responsibilities

• Media Plan elaboration and execution
• Campaign investment management
• Performance & insights reports
• Analysis on the consumer traffic & audience behavior
• Results and performance tracking
• Find measurement opportunities to improve campaign performance
• Work close to marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
• Keep up-to-date with advertising trends and with the media industry

Skills, knowledge and abilities

• 3-5 years of experience with paid campaigns focus on both branding & performance, digital platforms operations are mandatory, while offline is desirable.
• High understanding of brand solutions with biggest platforms as Google, Meta, TikTok including top in class creative, optimization & audience perspective
• 3-5 years of experience with campaign planning, monitoring & performance reports
• Experience with Analytics & Audience management tools considering attribution models, 1st, 2nd & 3rd party data 
• Negotiation Skills
• English advanced

Benefits 

• 17 days paid vacation per year. 
• Life insurance. 
• Health insurance. 
• NuLanguage Program 
• NuCare Program 
• Extended Parental Leave 

Our Nu Way of Working:

The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Starting in July 2026 we will attend the office 2 days a week and by January 2027 3 days a week. In this case in our Mexico City Office.

*Interviewing and onboarding are currently done virtually. From July 2022 forward, teams will have a suggested cadence of visiting the office in which employees go to their Business Unit’s (BU) base location. Employees will have an employment contract based on the cities where Nu’s offices are located, considering their country of hire. More details can be shared during your hiring process.