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Marketing Systems & AI Automation Manager

Recorded Future · Boston, MA

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Company facts (cached)

Website: recordedfuture.com

Recorded Future, Inc. is an American cybersecurity company founded in 2009, with headquarters in Somerville, Massachusetts. The company was acquired by Mastercard in 2024.

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Role overview (listing rewrite)

Recorded Future is hiring a Marketing Systems & AI Automation Manager in Boston, MA to engineer the technical backbone behind our go-to-market motion. If you think in systems and love turning manual marketing processes into scalable, automated workflows, this is your seat. About the Role This is a hands-on, highly analytical individual contributor position based out of our Boston office (a minimum of three days on-site each week). As the Marketing Systems & AI Automation Manager, you'll connect marketing, revenue operations, and sales by architecting data enrichment pipelines, wiring up API integrations, and applying modern AI tooling to personalize outreach at scale. The result: cleaner data, faster plays, and measurable pipeline growth. Key Responsibilities Design, build, and maintain automation workflows that drive outreach, lead routing, and engagement across the GTM stack. Integrate core platforms such as Marketo, Salesforce, and specialized GTM tools, using solutions like Zapier for real-time data flow. Construct enrichment waterfalls with Clay, Lusha, and ZoomInfo, and tap APIs and webhooks for intent signals and firmographics that trigger automated plays. Embed generative AI (OpenAI, Anthropic) into workflows to power personalized outbound through tools like Outreach. Safeguard data integrity through deduplication, lead scoring, routing, and segmentation, partnering with IT, RevOps, and data teams. Evaluate new MarTech, resolve sync and API failures, and enable stakeholders through technical training. Track campaign ROI, pipeline contribution, and conversion metrics to continuously optimize execution and inform quarterly and annual planning. Qualifications 5+ years in marketing operations, revenue operations, or GTM systems within B2B SaaS. 2+ years with modern automation and enrichment platforms such as Clay. Proven success building and scaling outbound campaigns: list building, enrichment, segmentation, routing, and activation. Strong skills in Zapier and custom API/webhook builds, plus deep Marketo and Salesforce experience. Advanced Excel/Google Sheets ability and scripting in Python, JavaScript, or SQL. Demonstrated experience integrating LLMs and generative AI into outbound workflows. Familiarity with predictive analytics and intent platforms like 6sense or Hockeystack. About Recorded Future With 1,000+ intelligence professionals supporting more than 1,900 clients globally, Recorded Future is the world's largest and most advanced intelligence company. Our team spans over 40…

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