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Website: eatalynorthamerica.com
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Join Eataly North America as a Marketing Manager to lead brand awareness and drive customer acquisition for our brand-new Houston location. This full-time position offers the opportunity to shape the launch strategy and establish market presence for one of the nation's premier Italian specialty food destinations. Role Overview As Marketing Manager for Eataly's Houston expansion, you'll develop and execute comprehensive marketing strategies to introduce our store to the local market. This role combines strategic planning, creative campaign development, and hands-on execution to build customer loyalty and drive foot traffic during our grand opening and beyond. You'll work at the intersection of brand building and retail growth, collaborating with store leadership, merchandising, and corporate marketing teams to ensure a cohesive market entry. Core Duties Design and launch integrated marketing campaigns across digital, social media, print, and in-store channels Develop promotional calendars and seasonal marketing initiatives tied to product offerings and events Manage brand partnerships, vendor collaborations, and community engagement to build local market awareness Oversee content creation, graphics, and messaging to maintain brand consistency and visual appeal Track campaign performance metrics and adjust strategies to maximize customer acquisition and retention Coordinate in-store events, tastings, and experiential marketing to engage customers Maintain social media presence and nurture customer relationships across platforms What We're Looking For 3+ years of marketing experience, preferably in retail, food & beverage, or specialty goods Demonstrated success launching products, brands, or store locations in new markets Strong creative and analytical skills with proficiency in marketing analytics and campaign measurement Experience managing social media, digital advertising, and content production Excellent written and verbal communication with cross-functional team collaboration abilities Project management skills and the ability to prioritize multiple initiatives simultaneously Passion for Italian food, culinary excellence, and customer experience About Eataly North America Eataly is the world's largest vertically integrated Italian food and wine marketplace, bringing authentic Italian cuisine and premium products to North American shoppers. With a commitment to celebrating Italian food culture through retail, dining, and education, Eataly creates immersive culinary destinations that connect communities to genuine Italian flavors and traditions. Our Houston location represents the next…
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