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Expect questions on lifecycle strategy, CRM/ESP tools, segmentation, and how you measure retention or conversion lift. Bring concrete examples of journeys you owned, tests you ran, and tradeoffs between volume and relevance.
Strong fit if you enjoy owned-channel marketing, systems thinking, and measurable iteration. On-site in Boca Raton suits candidates who want hands-on collaboration with LendingOne’s marketing and go-to-market teams rather than a remote setup.
As Marketing Lifecycle Manager at LendingOne, a typical day centers on email and nurture journeys: segmenting audiences, building trigger and drip flows, A/B testing creative and timing, and reviewing engagement and conversion metrics. You would partner with growth, product, and ops on offers and messaging, keep CRM/ESP campaigns clean and compliant, and turn performance data into the next iteration of the funnel.
No. The listing marks the job as on-site in Boca Raton, Palm Beach County, Florida.
Lifecycle work usually means automated and triggered campaigns that move customers through acquisition, activation, retention, and re-engagement—not only one-off brand campaigns.
The office market is in Boca Raton within Palm Beach County, in southeastern Florida. Plan for Florida’s coastal metro commute and business-hours culture rather than a distributed remote schedule.
Marketing Lifecycle Manager at LendingOne in Boca Raton, Palm Beach County Position Summary LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We are seeking a lifecycle marketer who has experience in this field, understands what good looks like, and desires ownership over something that truly matters. This isn't a role where you'll inherit a finished program and maintain it; instead, you'll nurture architecture across various stages of our customer journey. Key Responsibilities Nurture the marketing lifecycle strategy to drive business growth and customer engagement. Develop and implement comprehensive marketing programs that align with company objectives. Analyze data and metrics to optimize marketing efforts and improve ROI. Collaborate with cross-functional teams, including sales, product development, and IT, to ensure seamless execution of marketing initiatives. Evaluate the effectiveness of current marketing campaigns and make recommendations for improvement. Skills & Qualifications Proven experience in lifecycle marketing with a focus on real estate lending. Demonstrated ability to develop and execute comprehensive marketing strategies. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication and collaboration skills, capable of working effectively across departments. A deep understanding of digital marketing channels and tools. About LendingOne LendingOne is a leading direct real estate lender in the country. We are committed to building robust marketing infrastructure that supports our business growth and customer satisfaction. Our team is dedicated to delivering exceptional results through innovative and strategic marketing initiatives. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately to increase your chances of being considered.
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