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Prepare examples of enablement programs you built (playbooks, training, toolkits), how you activated defined audiences, and how you partnered with legal/compliance in regulated industries. Be ready to discuss metrics that show adoption and campaign impact, plus how you scale content for multi-channel teams.
Strong fit if you have marketing enablement or audience-activation experience, comfort in large financial institutions, and skill translating strategy into usable tools for marketers. Less ideal if you want fully remote work or pure creative-only marketing without enablement and ops.
As Marketing Enablement Lead for Audience Activation at PNC, expect work that equips marketers and partners to reach the right bank customers and prospects. A typical day may include aligning audience segments with campaign plans, building playbooks and training for channel teams, coordinating with product, compliance, and brand, and measuring activation performance so enablement materials stay current with bank products and customer journeys.
Prioritize audience segmentation, campaign enablement, stakeholder training design, measurement literacy, and cross-functional work with compliance-heavy bank marketing. No certification resources were provided for this listing.
Newburgh Heights, Cuyahoga County, Ohio; listed as non-remote.
Enabling teams to target and engage defined customer or prospect segments effectively within PNC’s marketing programs.
A major U.S. bank holding company (ticker PNC) headquartered in Pittsburgh, operating PNC Bank across many states.
Website: pnc.com
The PNC Financial Services Group, Inc. is an American bank holding company and financial services corporation based in Pittsburgh, Pennsylvania. Its banking subsidiary, PNC Bank, operates in 27 states and the District of Columbia, with 2,629 branches and 9,523 ATMs. PNC Bank is one of the largest banks in the US by assets and by number of branches, deposits, and ATMs.
Public cache only — not an employee review.
Marketing Enablement Lead- Marketing Audience Activation at PNC - Newburgh Heights, Cuyahoga County The Opportunity PNC is seeking a Marketing Enablement Lead to serve as a key liaison between Line of Business (LOB) Growth Marketing, Operations Excellence (Ops Ex), Customer Information Management (CIM) Technology, and Product Owners (POs). This role will be responsible for translating complex audience targeting needs into scalable data solutions and business technical designs. The ideal candidate will ensure that marketing initiatives are effectively executed to drive growth and engagement. What You'll Do Translate complex audience targeting needs into scalable data solutions and business technical designs. Collaborate with LOB Growth Marketing, Ops Ex, CIM Technology, and Product Owners to develop and implement marketing strategies that drive growth and engagement. Ensure the alignment of marketing initiatives with overall business objectives. Provide subject matter expertise in data-driven marketing practices and audience targeting methodologies. What You Bring Strong experience in translating complex audience targeting needs into scalable data solutions and business technical designs. Proven ability to collaborate effectively with cross-functional teams, including LOB Growth Marketing, Ops Ex, CIM Technology, and Product Owners. Experience in developing and implementing marketing strategies that drive growth and engagement. Subject matter expertise in data-driven marketing practices and audience targeting methodologies. Working at PNC PNC offers a dynamic work environment where you can make an impact. As part of our team, you will have the opportunity to contribute to the success of our organization while enjoying competitive compensation and benefits. Join us in driving growth and engagement through innovative marketing solutions. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately to expedite the review process. To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-08-03 UTC · getajob.ai