People Tree Knowledge Services Pvt Ltd
Category: IT Services
Location:
Role Overview
We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.
Must-Have Skills
- Strong hands-on experience withBraze
- Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
- Experience withHightouchor similar reverse ETL tools
- Solid experience withLiquid templatingfor dynamic and personalized messaging
- Proven track record of building and optimizing lifecycle marketing campaigns
- Strong understanding of event-driven architecture in marketing systems
- Ability to troubleshoot and resolve data discrepancies across systems
- Comfortable collaborating with marketing, product, and data teams
Nice-to-Have Skills
- Experience with Google Tag Manager (GTM)
- Familiarity with Amplitude
- Experience with Segment (CDP)
- Experience working with Snowflake
- Background in growth marketing or experimentation-driven environments
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
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