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Expect questions on brand strategy, campaign measurement, and how you prioritise under a short contract. Be ready with examples of briefing creatives, aligning commercial partners, and protecting brand consistency in a competitive FMCG or beverage context.
This fixed-term Brand Marketing Manager role at Carlsberg Group suits marketers who can ramp quickly in Singapore, own brand narratives, and deliver campaigns with clear commercial impact within 6–12 months.
As Manager, Brand Marketing (6 months to 1 year contract) at Carlsberg Group in Singapore, you would typically steer brand positioning, campaign planning, and cross-functional delivery for beer and beverage brands in a fixed-term window. Days often mix brief reviews, agency or internal creative check-ins, market insights, and stakeholder updates so launches and always-on activity stay on brief and on timeline.
No. The listing is based in Singapore and is not marked remote.
The title indicates a contract of about 6 months to 1 year.
Brand marketing management for Carlsberg Group—strategy, campaigns, and stakeholder delivery in Singapore.
Manager, Brand Marketing (6 months to 1 year Contract) at Carlsberg Group in Singapore Position Summary The Manager, Brand Marketing role within the Carlsberg Group is a critical position aimed at driving brand awareness and market share growth. This full-time, non-remote opportunity will see you leading marketing strategies that align with our global vision while leveraging local insights to enhance brand presence in Singapore. Your Responsibilities Develop and execute comprehensive marketing plans for key brands, focusing on digital and traditional media channels. Analyze market trends and consumer behavior to inform strategic decisions. Collaborate with cross-functional teams including sales, product development, and communications to ensure cohesive brand messaging. Manage the budget allocation and ROI tracking for marketing campaigns. Evaluate campaign performance through data analysis and make necessary adjustments to optimize results. Qualifications Minimum of 5 years of experience in Brand Marketing, preferably within the beverage industry. A degree in Business Administration, Marketing, or a related field is required. Strong knowledge of marketing strategies and tools such as CRM systems, SEO/SEM, and social media analytics. Excellent communication and leadership skills to manage teams effectively. Proven ability to lead cross-functional projects and drive results. More About Carlsberg Group Carlsberg Group has been a cornerstone of Singapore's beer industry since its establishment in 1985. Our portfolio includes iconic brands like Carlsberg, 1664 Blanc, Connor’s, Somersby, and Sapporo. We pride ourselves on being a hybrid structure that combines the strengths of both global and local operations to deliver innovative products and experiences. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. We look forward to hearing from you!
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