KM – Influencer Marketing Manager (Paid Ads Performance Focus)

Role Overview:

The Influencer Marketing Manager will oversee all influencer activity related to paid ads — from sourcing creators and managing product delivery to approving scripts, launching content through their handles, and measuring ROAS.

You’ll manage the entire influencer lifecycle for our clients: from casting to content creation, approvals, usage rights, and paid distribution. Your North Star? Revenue. Your job is to find and manage influencers whose content consistently performs in our ad campaigns.

Key Responsibilities:

✦ Creator Sourcing & Partnerships

• Source UGC creators and influencers across TikTok, Instagram, and YouTube

• Negotiate contracts, usage rights, and whitelisting terms for paid ad usage

• Build a curated database of high-performing creators by niche and performance history

✦ Influencer Lifecycle Management

• Coordinate product seeding and shipping with clients and creators

• Manage timelines for filming, approvals, and ad launches

• Ensure all deliverables are met: creator receives product → shoots content → uploads → approves usage → ad launches

✦ Content Scripting & Briefing

• Write performance-based UGC scripts (hook, problem, solution, CTA) optimized for Meta ads

• Provide creators with briefs that include brand info, tone, structure, and required talking points

• Iterate on creative briefs based on performance trends and feedback from the creative team

✦ Ad Launch & Revenue Tracking

• Secure approval to run ads through creator handles (for Spark Ads, whitelisting, etc.)

• Coordinate with media buyers to get content launched into ad accounts

• Monitor and report on ROAS, CTR, and revenue performance of each influencer’s content

✦ Optimization & Performance Scaling

• Identify top-performing creators and scale usage across multiple campaigns and formats

• Recommend variations, new hooks, and re-edits to improve performance

• Retire low-performing creators and test new partnerships regularly

Qualifications:

• 2+ years in influencer marketing, UGC management, or paid social performance

• Strong understanding of UGC ad structures and Meta ad platform best practices

• Experience writing creator briefs and performance-focused scripts

• Comfortable negotiating rates, rights, and usage terms

• Strong project management skills — you’re organized, proactive, and deadline-driven

• Bonus: experience with whitelisting, Spark Ads, or performance partnerships in ad accounts

Bonus Responsibilities (Optional, but Recommended):

• Creator Performance Dashboard: Track revenue by creator, campaign, and client

• Pre-Vetted Creator Pool: Build a KultreMedia internal creator network we can use on demand

• Creative Testing Framework: Rotate top creators into new offers or products for testing speed

Originally posted on Himalayas