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Be ready to discuss creator partnerships for a dating/social brand, how you measure influencer ROI, and how you would brief talent for BFF-style friendship positioning. Expect questions about working through a public company’s cost and product shifts.
Strong fit if you have creator-management experience and can operate calmly amid restructuring news and subscription-product priorities at a consumer social brand.
As Influencer Manager for BFF at Bumbleinc, expect partner outreach, brief creator campaigns tied to Bumble’s friendship product, track performance, and coordinate with brand and social teams in a New York office setting.
The listing is New York–based and marked non-remote.
Reports cover workforce reductions, a possible sale exploration, and the Bumble Boost add-on.
In this title it points to Bumble’s friendship-focused product line, so influencer work would likely support that brand surface.
Influencer Manager, BFFBumbleincUS NY New YorkFull Time - No Remote About This Position Bumbleinc is seeking an experienced Influencer Manager to drive brand awareness and favorability in the US. Reporting directly to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen Bumbleinc’s position as the leading relationships and social networking app. Core Duties Develop and execute integrated marketing campaigns targeting key influencer segments. Ensure best practices in campaign execution, optimizing efforts for both short- and long-term business goals. Collaborate with cross-functional teams to align strategies and deliver consistent messaging across all platforms. Analyze campaign performance and provide actionable insights for continuous improvement. Who We're Looking For A minimum of 3-5 years of experience in influencer marketing or related field. Strong understanding of social media trends, platforms, and best practices. Excellent project management skills with the ability to prioritize multiple projects simultaneously. Proven track record of driving brand awareness and engagement through strategic campaigns. Working at Bumbleinc Bumbleinc offers a dynamic work environment that values creativity, innovation, and collaboration. Our team is passionate about building meaningful connections and fostering growth for our users. We believe in providing a supportive and inclusive workplace where employees can thrive both personally and professionally. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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