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Be ready to walk through a media plan you took from brief to live activation, how you handled tagging or measurement gaps, and how you aligned clients, traders, and creatives under tight launch windows. Expect questions on programmatic vs. direct buys and post-launch optimisation.
Strong fit if you have led end-to-end campaign implementation in a media agency or brand, thrive on go-live accountability, and can operate on-site in Sydney with WPP Media’s buying and activation model.
As Implementation and Activation Director at WPP Media in Sydney, you would translate media strategies into live campaigns: brief buying and ops teams, lock inventories and tracking, launch across platforms, and report activation health to clients and agency leads. Expect cross-team coordination on pacing, creative trafficking, and go-live readiness.
No. The listing marks remote as off and places the job in the Sydney region.
It is WPP’s media business (formerly GroupM), focused on large-scale media planning and buying for advertisers.
Coverage includes creator and Cannes activity, tests of synthetic audiences for programmatic buys, and WPP group reporting timelines.
Website: wppmedia.com
WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023.
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Implementation and Activation Director at WPP Media in Sydney, Sydney Region About This Position The Implementation and Activation Director is a key role within WPP Media, focusing on driving strategic initiatives to enhance client engagement and brand impact. The ideal candidate will have extensive experience in media planning, activation, and digital marketing, with a proven track record of delivering high-impact campaigns. Responsibilities Develop and execute comprehensive implementation strategies for clients’ media plans Collaborate closely with cross-functional teams to ensure seamless integration of creative, strategy, and execution Analyze data-driven insights to optimize campaign performance and drive business growth Manage client relationships and provide strategic guidance on media trends and opportunities Lead the activation team in delivering high-quality campaigns that meet or exceed client expectations What You Bring Minimum 8 years of experience in media planning, activation, and digital marketing A strong understanding of current media trends, including programmatic advertising and data-driven strategies Proven ability to lead cross-functional teams and drive project completion on time and within budget Exceptional communication skills with the ability to articulate complex ideas in a clear and concise manner Experience working in a fast-paced environment, managing multiple projects simultaneously About the Company WPP Media is WPP’s AI-driven media operating unit, bringing together media planning, buying, and activation capabilities. As part of one of the world's largest marketing communications groups, WPP Media offers exceptional talent, trusted data, and intelligence to help clients navigate change, capture opportunity, and deliver transformational growth. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately and submit a detailed resume along with a cover letter highlighting relevant experience and achievements.
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