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Expect questions on product-led growth, campaign measurement, and cross-functional leadership. Prepare examples of campaigns tied to product milestones, how you set KPIs, and how you partner with product and marketing under tight timelines.
Strong fit if you lead growth or campaign strategy for digital products, thrive in metrics-driven work, and can operate from Singapore with PropertyGuru’s product and go-to-market teams.
As Head of Product-Led Campaigns at PropertyGuru in Singapore, your day centers on product-led growth programs: align campaign goals with product launches, set messaging and funnel metrics, review performance with marketing and product partners, and steer experiments that turn product moments into qualified demand.
No. The listing is based in Singapore and is not marked remote.
Leadership of campaigns driven by product usage and launches, not only brand or outbound ads.
Work is grounded in Singapore’s regional business hub setting for a property marketplace company.
Head of Product-Led Campaigns at PropertyGuru in Singapore Position Summary To lead product-led campaigns and drive full-funnel demand across B2B and B2C markets in Southeast Asia, we are looking for a Head of Campaigns. You will translate product launches into compelling narratives, own the campaign brief process, and oversee end-to-end delivery with strong cross-functional collaboration. <h2-Core Duties Translate product launches into compelling narratives Owning the campaign brief process from start to finish Overseeing end-to-end delivery of campaigns Collaborating with cross-functional teams including Product, Brand, Content, Digital, etc. Mentoring a campaigns team <h2-What You Bring Strategic thinking and execution skills Experience in leading product-led campaigns across B2B and B2C markets Strong cross-functional collaboration experience Excellent narrative and storytelling abilities Ability to mentor and develop a team About PropertyGuru PropertyGuru is a leading real estate platform in Southeast Asia, focusing on providing innovative solutions for property buyers, sellers, renters, and landlords. Our mission is to make the property buying and selling process seamless and user-friendly. <h2-Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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