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Expect depth on leading marketing for manufacturing or medtech offerings, cross-functional work with product and commercial teams, and how you would support a global device maker like BD. Review BD’s public business scope and recent earnings narrative before interviews.
Strong fit if you have senior B2B or industrial marketing leadership experience and want to drive manufacturing-facing brand and demand work for a long-standing medtech company (BDX) based in northern New Jersey, not remote.
As Head of Manufacturing Marketing at BD in Franklin Lakes, a typical day would center on positioning BD’s manufacturing and medical-tech capabilities for commercial audiences: aligning messaging with product and operations leaders, shaping campaigns around devices and systems, and briefing stakeholders on market priorities for a large medtech manufacturer.
Franklin Lakes, Bergen County, New Jersey; the listing is not remote.
BD manufactures and sells medical devices, instrument systems, and reagents, and offers consulting and analytics in some areas (Wikipedia).
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Website: bd.com
Becton, Dickinson and Company is an American multinational medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain areas.
Public cache only — not an employee review.
Head of Manufacturing Marketing at BD, Franklin Lakes, Bergen County What This Role Involves The Head of Manufacturing Marketing will lead a team in developing and executing marketing strategies that drive growth for BD's manufacturing division. Responsibilities include overseeing the creation of compelling content, managing campaigns, and collaborating with cross-functional teams to ensure alignment with company goals. Key Responsibilities Develop and implement comprehensive marketing plans for manufacturing products. Collaborate with product development, sales, and other departments to align marketing efforts with business objectives. Leverage data analytics to measure the effectiveness of marketing initiatives and make informed decisions. Build and maintain strong relationships with key stakeholders within BD and external partners. Skills & Qualifications A minimum of 10 years of experience in manufacturing or medical device marketing, with at least 5 years in a leadership role. Demonstrated success in driving brand awareness and market share growth. Strong understanding of digital marketing strategies and tools. Excellent communication and interpersonal skills to lead cross-functional teams. About the Company Bd is one of the largest global medical technology companies, advancing the world of health™ through innovative solutions. With a focus on transforming dreams into possibilities, BD relies on imagination and passion from all its employees—from design and engineering to manufacturing and marketing. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Join us in shaping the future of healthcare!
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