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Be ready to walk a demand engine end-to-end: ICP, channels, MQL/SQL definitions, handoff to sales, and how you diagnose plateauing growth. Use Cresta’s AI-for-agents positioning as context for messaging and audience, not as invented product claims. Prepare 1–2 stories on building a team and killing underperforming spend.
Strong fit if you have led demand/growth for B2B tech and want a remote U.S. head-of-function role tied to an AI-assisted customer-operations story. Weak signal if you need on-site culture data, review scores, or published bands—none are in the source set.
As Head of Demand Generation & Growth at Cresta, you would own pipeline systems that turn product story—AI-assisted agent training and related GTM—into qualified demand. Expect to set channel mix (paid, content, events, partner), align with product marketing and sales on ICP and funnel definitions, review weekly pipeline and CAC-style efficiency, and coach a demand/growth pod. Remote U.S. work means heavy calendar and dashboard discipline across zones.
No certified prep list is provided for this posting. Prioritize B2B demand systems, multi-channel experimentation, attribution literacy, and leadership of marketers who ship campaigns against pipeline targets.
Yes. The listing is United States (Remote).
Company domain and recent PR describe AI tooling for training human agents (e.g., a training simulator with AI agents).
No reliable compensation or employer-review figures are in the provided data.
Website: cresta.com
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Public cache only — not an employee review.
Cresta is hiring a remote Head of Demand Generation & Growth to own customer acquisition, conversion, and account expansion across digital, product-led, and automated channels in the United States. Step into a high-impact leadership role and build the growth engine powering an AI platform trusted by some of the world's most recognized enterprises. About the Role As Cresta's Head of Demand Generation & Growth, you will design and run a unified, full-funnel strategy that ties together performance marketing, website conversion, content, lifecycle automation, and account engagement. This remote position blends bold experimentation with rigorous analytics, giving you ownership of the systems, processes, and team that scale efficient, measurable revenue growth across the United States. Key Responsibilities Build and execute an end-to-end growth strategy spanning web, paid media, automation, content, and product-led motions to generate qualified pipeline and revenue. Lead performance marketing with a sharp focus on efficiency, scalability, and return on investment. Direct website strategy and conversion rate optimization so the site performs as a high-converting demand engine and brand showcase. Grow SEO, AEO, and content programs that widen reach and attract high-intent organic traffic. Stand up a disciplined experimentation framework for A/B testing and evaluating new channels. Partner closely with Product, Product Marketing, RevOps, and Sales to align channel strategies with target segments and pipeline goals. Own digital marketing analytics and attribution, translating performance data into clear, actionable insight. Manage agency and vendor relationships, and recruit, mentor, and develop a high-performing team. Collaborate with RevOps to refine the growth marketing tech stack for stronger data visibility, automation, and measurement. Qualifications Bachelor's degree in Marketing, Business, or a related discipline; an MBA or advanced degree is a plus. 7+ years in B2B SaaS marketing, including at least 3 years in a growth leadership role. Demonstrated ownership of pipeline and revenue targets with measurable business impact through digital channels. Strong command of paid acquisition, SEO, website optimization, analytics, and full-funnel marketing. Hands-on experience with enterprise buyer journeys and ABM strategies. Fluency with tools such as Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay, n8n, SEMrush, and dashboards like Looker or Tableau.…
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