Head of Channel, AMER

As the AMER Head of Channel Partnerships, you will shape and execute our Channel Partnerships Program across our AMER Region (Canada, North America, LATAM). The Channel and Ecosystems team is dedicated to accelerating Asana’s growth and market reach through partnerships and fostering a thriving partner network. In this role, you will customize the global partner program to regional specifics, crafting and implementing channel partner strategies spanning recruitment, enablement, marketing, and incentive programs. You will build trusted relationships externally with Solutions Partners, Service Partners, and Resellers to drive our Co-Sell, Partner Sourced, and Service Partner Programs, while aligning internally with key business stakeholders across AMER. Your focus will also include strategic Global System Integrator alliances, Think Tanks, Higher Education, and technology partner relationships to support Asana’s broader growth and coverage plans.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Design and Execute Regional Strategy: Strategically design and implement the AMER Partner Strategy to enhance partnership quality, quantity, and overall ecosystem growth.
• Accelerate Partner Performance: Elevate the performance of existing partners through targeted growth strategies, comprehensive enablement, and robust engagement plans.
• Onboard and Recruit New Partners: Identify and onboard new channel partners (including Solutions Partners, Service Partners, and Resellers) to achieve regional coverage and revenue goals.
• Drive Multi-Channel Alliances: Develop and manage strategic initiatives for Global System Integrators, Think Tanks, Higher Education, and technology partners.
• Manage Financials and Forecasting: Create, monitor, and manage channel partner budgets, growth forecasts, and key performance metrics.
• Cross-Functional Revenue Alignment: Align closely with internal Revenue and Segment teams to ensure partner initiatives support broader regional growth targets.
• Cultivate Tier-1 Relationships: Develop and maintain deep, trusted relationships with Tier-1 partners, working collaboratively to achieve mutual business milestones.
• Monitor Market Dynamics: Stay highly informed on industry trends, competitive movements, and regional market conditions to iteratively optimize operations.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Proven Channel Leadership: 10+ years of experience in an international or B2B SaaS company, with a strong track record of building and executing partner programs in fast-growth technology environments.
• Strategic & Structured Thinker: A natural builder who enjoys creating new processes, developing revenue streams, and driving the partnership ecosystem beyond traditional IT distribution models.
• SaaS Sales Motion Mastery: Deep knowledge of B2B SaaS sales motions (both Product-Led Growth and Sales-Led), with a demonstrated ability to both architect high-level strategies and execute them operationally.
• Collaborative Player-Coach: Thrives in a role that requires balancing strategic team management with active, hands-on deal execution and partner engagement.
• Iterative Optimizer: Adept at executing short-term solutions and celebrating small wins while continuously refining partner operations for long-term scalability.
• Transactional Excellence: Extensive experience directly managing, supporting, and closing high-value partner deals.

At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $238,000 – $322,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

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