GTM Engineer

About the Role

HeyGen is building a modern, AI-native revenue motion where product usage and customer behavior inform how and when sales engage. We are looking for a GTM Engineer  to take ownership of how revenue moves through HeyGen. This role focuses on building and maintaining the systems that power how we capture demand, qualify interest, and route high-value leads using inbound and product-driven signals.

This role sits at the intersection of product, data, and sales. You will be responsible for how revenue signals are defined, operationalized, and surfaced across the business, with a focus on inbound intake, qualification, and routing. We’re looking for someone fluent in modern GTM tooling, comfortable with system design, and willing to challenge existing patterns to build something better.

This opportunity here is to define how revenue operations scale inside a high-growth AI company. This is a hands-on, systems-oriented role suited for someone who has built GTM Engineering foundations at a growing SaaS company.

Reporting directly to the CFO, you’ll have wide scope and visibility.

What You’ll Own

• Own how inbound and product-driven revenue signals are captured, classified, and routed
• Define what constitutes sales-worthy intent and ensure those signals are acted on quickly and consistently
• Partner with product and data teams to operationalize behavioral and usage data for GTM use
• Build and maintain workflows for inbound intake, enrichment, scoring, and routing
• Ensure sales teams receive decision-ready context, not just lead objects, to engage effectively
• Design and maintain durable revenue workflows that scale as the business grows
• Collaborate with data and engineering to integrate product behavior into GTM workflows
• Rationalize and evolve the GTM tooling and automation stack by deciding what to keep, consolidate, or deprecate
• Bring in patterns, playbooks, or tools you’ve seen work at high-growth SaaS or AI-native orgs
• Make systems legible, auditable, and able to scale cleanly

Outcomes You’ll Drive

• Inbound and product signals are captured and routed within minutes
• Sales trusts what appears in their pipeline and understands why it is there
• The GTM motion responds dynamically to product behavior and user intent
• Workflow logic is clear, stable, and not fragmented across tools
• The revenue systems layer is modern, minimal, and built to support scale

Experience

• 3+ years in Sales or Revenue analytics
• Hands-on experience building scoring, routing, and enrichment systems from the ground up
• Strong understanding of CRM object modeling and routing logic — not just form-building
• Fluency with modern GTM tooling and automation, including enrichment, outreach, scheduling, and scoring platforms
• Experience working with product usage data, ideally sourced from a data warehouses or CDPs
• Comfort working directly with SQL, event streams, or data pipelines
• Able to bring in best practices and frameworks, not just build what’s asked

Salary Range
$180,000 – $210,000 + equity + benefits

Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate’s work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that’s reshaping the world of video creation through innovative technology!