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Prepare examples of global social strategies you owned: objectives, channel mix, and how you aligned local markets. Be ready to discuss Cheil-style agency client work, stakeholder management, and how you set KPIs for brand and performance social. Walk through a campaign you scaled across regions and what you changed when results lagged.
Strong fit if you lead social strategy at global or multi-market scale and can operate from Singapore with agency and client stakeholders. Prioritize portfolio proof of platform strategy, team direction, and measurable brand outcomes over generic social-media tactics.
As Global Social Media Strategy Director at Cheil in Singapore, a typical day centers on setting platform strategy, aligning regional teams on brand voice and campaigns, and reviewing performance against global goals. You would brief creative and media partners, prioritize markets and channels, and translate audience insights into content and paid-social plans. Expect stakeholder updates with clients or internal leads, risk and reputation checks, and coordination across time zones from a Singapore base.
Build depth in multi-market social strategy, measurement frameworks, and cross-team leadership. Practice briefing creative, crisis-aware content governance, and turning analytics into clear priorities. No specific certification path is listed for this posting.
The listing is for Singapore and is not marked remote, so plan on a local or office-based arrangement unless Cheil states otherwise in the full posting.
Global Social Media Strategy Director points to enterprise-level channel strategy, governance, and multi-market coordination rather than day-to-day community management alone.
Emphasize agency or brand experience leading social strategy, client or stakeholder alignment, and campaigns that worked across regions from an Asia hub like Singapore.
Cheil - Singapore Position Summary The Global Social Media Strategy Director at Cheil, Singapore will lead strategic direction, growth, and operational excellence of the social media practice in APAC. As a key member of the leadership team, you will shape integrated social strategies, drive client partnerships, and lead a high-performing team to deliver exceptional outcomes for global clients. Responsibilities Shape and execute integrated social media strategies that align with business objectives Drive growth of the social media practice through strategic planning and innovation Lead, mentor, and develop a high-performing team to ensure exceptional client outcomes Build and maintain strong client relationships to drive business success Stay current with industry trends and best practices in social media strategy Skills & Qualifications Minimum of 10 years of experience in social media, digital marketing, or related fields Demonstrated success in leading cross-functional teams to deliver high-impact results Strong strategic thinking and problem-solving skills Excellent communication and interpersonal skills Experience working with global clients and managing large-scale projects A proven track record of driving growth and operational excellence in social media practices Why Join Cheil Cheil offers a dynamic work environment, opportunities for professional development, and the chance to collaborate with a diverse team of experts. As part of Iris Singapore, you will have access to a global network of resources and expertise. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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