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Prepare concise case stories on scaling paid growth, fixing tracking gaps, and choosing kill/scale decisions under budget constraints. Be ready to walk through a channel mix, experiment design, and how you partner with product/sales when the brand stays unnamed. Ask early who owns P&L, markets in scope, and stack (analytics, ad platforms, CRM).
Strong fit if you lead performance-led growth end-to-end and are comfortable joining via a private listing with limited public company context. Weaker fit if you need a transparent employer brand or pure brand/comms work over measurable acquisition and retention.
As Global Digital Marketing Leader for Performance & Growth under a private advertiser, a typical day centers on paid and owned performance systems: reviewing acquisition and retention metrics, reallocating budget across channels, and aligning creative tests with growth targets. You would brief agencies or internal specialists, set experiment backlogs, and report pipeline and CAC/LTV-style outcomes to senior stakeholders while coordinating across markets rather than running pure brand campaigns.
Prioritize performance marketing fundamentals (paid social/search, measurement, attribution hygiene), growth experimentation, and stakeholder leadership for multi-market programs. No certification list or fixed course costs are provided in the data—build proof via portfolio metrics and live channel results rather than paid credentials.
The post lists a private advertiser only; company identity is not in the provided data—confirm details with the recruiter.
The listing is tied to Singapore and marked non-remote in the job data.
No certification family or resources were supplied for this occupation family.
Global Digital Marketing Leader: Performance & Growth Private Advertiser, Singapore Full Time, No Remote Role Overview The Global Digital Marketing Leader will be responsible for steering global performance marketing initiatives across regions. This role involves owning paid media, conversion rate optimization (CRO), and digital revenue strategies while collaborating with Commercial, Revenue, Loyalty, Brand, and regional teams to deliver measurable business outcomes. Key Responsibilities Owning and managing global performance marketing campaigns across various regions Building and maintaining analytics dashboards tracking ROAS (Return on Advertising Spend), CPA (Cost Per Acquisition), conversion rates, and direct bookings Collaborating with Commercial, Revenue, Loyalty, Brand, and regional teams to ensure alignment and execution of digital marketing strategies Driving measurable business outcomes through data-driven insights and strategic decision-making Requirements Minimum 8 years of experience in digital marketing, with a focus on performance marketing, CRO, and paid media Proven track record of delivering measurable business outcomes in global markets Strong understanding of digital analytics tools and dashboards Excellent communication and collaboration skills to work across multiple teams Experience in building and managing cross-functional teams Fluency in English; additional languages are a plus About Private Advertiser Private Advertiser is a leading private advertiser based in Singapore, seeking a senior Digital Marketing Lead to join their team. The successful candidate will play a pivotal role in shaping and executing global performance marketing strategies that drive growth and revenue. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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