Bluelight Consulting
Core responsibilities
- Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)
- Set up, manage, and optimise email marketing campaigns and automated workflows
- Support on-page SEO: metadata, internal linking, content briefs, keyword tracking
- Brief and coordinate content production with the freelance writer
- Support in building and maintaining HubSpot as the team’s CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking
- Support landing page creation and A/B test coordination with UX/UI designer
- Pull weekly and monthly performance reports from social platforms
- Coordinate asset requests with the UX/UI designer for social, email, and ad creatives
Required skills & experience
- 4-6 years of hands-on experience in a digital marketing or growth role
- Proven experience managing organic social channels (content calendar, scheduling, community engagement)
- Solid understanding of email marketing: segmentation, automation flows, A/B testing
- Familiarity with SEO fundamentals: on-page optimisation, keyword research, meta tags
- Analytical mindset: comfortable reading dashboards and making data-informed decisions
- Strong written communication: able to brief, edit, and QA copy
Nice to have
- Experience with Google Analytics 4 and/or Looker Studio
- Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)
- Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)
- Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)
- Familiarity with tools like Notion, Slack, Asana, or similar project management tools
- Prior experience in a startup or early-stage team
KPIs for this role
- Organic social engagement rate (target: month-on-month growth)
- Email open rate and click-through rate (benchmarks set at onboarding)
- SEO keyword ranking improvements (tracked monthly)
- Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in Costa Rica
Costa Rica, officially the Republic of Costa Rica, is a country in Central America. It borders Nicaragua to the north, the Caribbean Sea to the northeast, Panama to the southeast, and the Pacific Ocean to the southwest, sharing a maritime border with Ecuador to the south of Cocos Island. It has a population of around five million in a land area of nearly 51,180 km2 (19,760 sq mi); the capital and largest city is San José, home to around 350,000 residents and two million people in the surrounding metropolitan area.
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