Bluelight Consulting
Core responsibilities
- Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)
- Set up, manage, and optimise email marketing campaigns and automated workflows
- Support on-page SEO: metadata, internal linking, content briefs, keyword tracking
- Brief and coordinate content production with the freelance writer
- Support in building and maintaining HubSpot as the team’s CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking
- Support landing page creation and A/B test coordination with UX/UI designer
- Pull weekly and monthly performance reports from social platforms
- Coordinate asset requests with the UX/UI designer for social, email, and ad creatives
Required skills & experience
- 4-6 years of hands-on experience in a digital marketing or growth role
- Proven experience managing organic social channels (content calendar, scheduling, community engagement)
- Solid understanding of email marketing: segmentation, automation flows, A/B testing
- Familiarity with SEO fundamentals: on-page optimisation, keyword research, meta tags
- Analytical mindset: comfortable reading dashboards and making data-informed decisions
- Strong written communication: able to brief, edit, and QA copy
Nice to have
- Experience with Google Analytics 4 and/or Looker Studio
- Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)
- Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)
- Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)
- Familiarity with tools like Notion, Slack, Asana, or similar project management tools
- Prior experience in a startup or early-stage team
KPIs for this role
- Organic social engagement rate (target: month-on-month growth)
- Email open rate and click-through rate (benchmarks set at onboarding)
- SEO keyword ranking improvements (tracked monthly)
- Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is also the world's fifth-largest country by area and the seventh-largest by population, with over 213 million people. Brazil is a federation composed of 26 states and a Federal District, which hosts the capital, Brasília. Its most populous city is São Paulo, followed by Rio de Janeiro. Brazil has the most Portuguese speakers in the world and is the only country in the Americas where Portuguese is an official language.
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