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Expect questions on EMEA PPC structure, German-market nuances (language, compliance, seasonal demand), and how you prioritize tests when budget is shared across markets. Be ready with concise case stories: ROAS or CPA lifts, account restructures, and how you brief non-specialist stakeholders in German and English.
Strong fit if you are a German-speaking PPC specialist comfortable owning strategy for EMEA clients on a freelance basis, collaborating remotely with a content/marketing agency model like Brafton’s, and turning performance data into clear recommendations without needing on-site presence.
As a freelance PPC Strategist for Brafton covering EMEA in German, a typical day mixes paid-search planning with client-facing strategy. Morning: review campaign performance, budgets, and auction insights across Google Ads (and related channels). Midday: German-language calls or Slack with account leads, translate insights into clear next steps, and refine keyword, creative, and landing-page tests. Afternoon: build or adjust bid strategies, audience targeting, and reporting decks for EMEA stakeholders, then hand off recommendations for implementation or run them yourself depending on the SOW.
Yes. The listing is Germany remote (remote-friendly), so work is online rather than office-based.
Yes. The title specifies a German-speaking EMEA PPC Strategist, so client and stakeholder communication in German is expected.
No. It is posted as freelance, so engagement terms, hours, and deliverables are typically set by contract or SOW.
FREELANCE PPC STRATEGIST – EMEA (German-speaking)BraftonGermany, Remote About the Role Brafton is one of the world's leading content marketing firms with offices in Boston, London, Toronto and Sydney. We are seeking a freelance PPC strategist to own paid media strategy and day-to-day campaign management for a B2B client’s EMEA business. This role involves building and running an independent EMEA strategy while collaborating with our global team for knowledge sharing, SEO input, and shared learnings. Your Responsibilities Build and manage PPC campaigns to drive traffic, conversions, and leads in the EMEA region Develop and implement paid media strategies that align with B2B client objectives Work closely with clients in German for day-to-day communication and strategy alignment Analyze campaign performance data and optimize strategies accordingly Collaborate with internal teams to ensure seamless integration of PPC efforts across global initiatives Skills & Qualifications Proven experience as a PPC strategist or similar role Fluency in German and English is required for this position A deep understanding of EMEA market dynamics and trends Experience with Google Ads, AdWords, and other relevant platforms Strong analytical skills to interpret data and make informed decisions Excellent communication and client management skills Why Join Brafton Brafton offers a dynamic environment where you can continuously develop your expertise across new media formats. Our teams are at the forefront of innovation, driving SEO, social engagement, and lead generation for our clients. You will have the opportunity to work with a global client base while maintaining close collaboration with our wider team. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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