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Be ready to walk through a full engagement campaign: audience, offer, channels, compliance constraints, KPIs, and what you optimized. Expect scenarios on member trust, HIPAA-aware content, and aligning marketing with care or benefits teams. Prepare questions on team structure, tech stack, and how Humana defines “engagement” success.
Strong fit if you have B2C or member marketing experience, comfort in regulated healthcare, and a track record of measurable engagement (open/click, conversion, retention). Remote-ready communicators who can partner with brand, digital, and compliance will stand out.
As Engagement Marketing Lead at Humana, you would typically plan and run member- and prospect-facing campaigns that drive enrollment, retention, and health-program engagement. A day may include briefing creative and digital partners, reviewing performance dashboards, aligning messaging with compliance and brand, and coordinating with product, clinical, or sales stakeholders on multi-channel journeys (email, web, social, paid).
Strengthen lifecycle strategy, marketing automation, multi-channel measurement, A/B testing, and healthcare compliance-aware messaging. Build fluency in CRM platforms, attribution, and stakeholder storytelling. No certification list was provided for this listing; prioritize portfolio proof of engagement lift over vendor badges.
Yes—the listing is remote with location given as anywhere in the world.
Humana is a major U.S. health insurer (Fortune 500, Louisville-based) focused on health coverage and related member services.
Lifecycle/engagement marketing, multi-channel campaigns, analytics, and experience in healthcare or other regulated consumer brands.
Website: humana.com
Humana Inc. is an American for-profit health insurance company based in Louisville, Kentucky. In 2024, the company ranked 92 on the Fortune 500 list, which made it the highest ranked company based in Kentucky. It is the fourth largest health insurance provider in the U.S.
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Engagement Marketing Lead at Humana - Anywhere in the World Position Summary The Engagement Marketing Lead identifies and develops member-centric strategies to enhance engagement and drive business goals. This role involves analyzing consumer databases and external data sources, recommending engagement strategies based on detailed quantitative insights, and leading transformations that prioritize members' needs across all business functions. Your Responsibilities Develop and recommend engagement strategies for members based on comprehensive data analysis. Collaborate with line of business leaders to transform member experiences and improve engagement. Identify key intersection points between member plans and engagement efforts, optimizing value creation for both members and Humana. Provide strategic advice to executives on significant matters related to member engagement. What You Bring Proven experience in member-centric engagement marketing strategies. Strong analytical skills with the ability to interpret complex data sets and develop actionable insights. Excellent communication and leadership abilities, capable of influencing cross-functional teams. Adept at developing and implementing strategic plans that align with business objectives. More About Humana Join a world-class marketing organization dedicated to creating the best possible engagement experience for millions of members. As a $100+ billion, Fortune 50 healthcare leader, Humana is committed to improving health and well-being in some of the most vulnerable populations. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Your skills will make a significant impact in our caring community. To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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