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Strong fit if you’ve led product marketing across EMEA and/or APAC for B2B SaaS or AI, can own regional narrative, and are comfortable remote from the UK with international stakeholders.
As Director, Product Marketing – International (EMEA & APAC) at Cresta, a typical day centers on positioning AI agent/training products for regional buyers: messaging for local markets, launch and enablement plans, competitive narrative, and partnering with sales and product so EMEA and APAC GTM stays consistent with global story while reflecting regional needs.
Strengthen international product marketing: regional positioning, launch playbooks, sales enablement, and AI/SaaS messaging. No certification resources were provided in the data set.
Yes—the listing is United Kingdom (Remote).
Public coverage highlights AI-agent tools, including a training simulator for human agents; see cresta.com and recent PR Newswire coverage.
International product marketing with explicit EMEA and APAC scope.
Website: cresta.com
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Public cache only — not an employee review.
Cresta is hiring a remote Director, Product Marketing – International (EMEA & APAC) to shape how our AI customer experience platform is positioned and sold across two of the world's most dynamic regions, working from the United Kingdom. About the Role As Director, Product Marketing – International, you will translate Cresta's global platform vision into messaging that lands with local buyers across EMEA and APAC. Based remotely in the United Kingdom, you'll be the connective tissue between our global teams and regional field organizations, ensuring our story stays consistent while feeling distinctly relevant in every market you serve. Key Responsibilities Own regional positioning and narrative for EMEA and APAC, reshaping the global platform story into messaging that resonates locally. Act as the lead product marketing partner to regional Sales, Marketing, and Customer Success leadership. Launch new international capabilities, such as added language support and regional features, with the positioning and collateral the field needs. Represent Cresta as a regional evangelist in customer meetings, industry events, and executive conversations. Collaborate with global product, customer, and demand generation teams on launches, case studies, CAB participation, and research-led content. Build scalable enablement frameworks and equip field teams with narratives, content, and competitive intelligence to grow pipeline. Track regional pipeline, conversion, and win/loss data to sharpen go-to-market effectiveness, balancing global consistency with local nuance. Qualifications 8–10+ years in product marketing within Enterprise SaaS or AI-driven technology. Hands-on experience guiding go-to-market efforts across EMEA and/or APAC. Exceptional storytelling and narrative-building for complex platforms. A track record of partnering with sales to drive measurable revenue. Polished communication, executive presentation skills, and a data-driven mindset. Strong cross-functional leadership and genuine cultural fluency across international markets. Preferred: background in contact center or CX technology, familiarity with AI, large language models, or agentic systems, and experience scaling high-growth companies. About Cresta Born out of the Stanford AI Lab, Cresta turns every customer conversation into a competitive edge through a unified platform spanning conversational AI agents, real-time human augmentation, and conversation intelligence. Trusted by leaders like United Airlines, Cox Communications, and Marriott, Cresta has raised over $270 million from investors…
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