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Expect questions on performance media, audience segmentation, multi-channel planning, and how you balance efficiency with brand outcomes for a large automotive client.
Strong fit if you lead audience and channel planning for performance campaigns, are comfortable with automotive or large-brand complexity, and can work on-site in El Segundo for Canvasww’s Hyundai work.
As Director of Hyundai Audience and Channel Planning – Performance at Canvasww in El Segundo, you would typically set audience strategy, prioritize paid and owned channels, and align performance media plans with brand and sales goals.
No. The listing is for El Segundo, CA with remote set to off, so plan on local or on-site work.
Director-level ownership of Hyundai audience and channel planning with a performance focus—strategy, allocation, and results, not pure brand-only planning.
El Segundo sits in Los Angeles County, California; the area is a major South Bay employment hub near LAX and coastal LA communities.
DIRECTOR, Hyundai Audience and Channel Planning - PerformanceCanvaswwEl Segundo, CAFull Time, On-site What This Role Involves This role involves leading the strategic development, creation, execution, and stewardship of performance media campaigns for Hyundai. The Director will focus on digital performance strategy, audience development, campaign execution, strategic measurement insights, and performance analysis. They will also ensure tactical investment is integrated into the overall planning process. Core Duties Lead and contribute to the strategic development of Hyundai's performance media campaigns Create and execute effective audience and channel plans for performance marketing initiatives Provide strategic measurement insights and performance analysis to inform campaign optimization Partner with Brand Strategy, Investment, Social, Search, Programmatic, Analytics, Ad Ops, and partner agency teams to create integrated recommendations Ensure tactical investment is infused into the overall planning process Requirements Proven experience in performance media strategy and execution Demonstrated success in driving results through data-driven decision making Strong leadership skills to mentor and develop team members Excellent communication and collaboration abilities A deep understanding of digital marketing channels, including social, search, programmatic, and analytics Experience working with large-scale media campaigns for automotive brands or similar industries About Canvasww Canvas Worldwide is an independent media agency recognized as one of Ad Age's "Best Places to Work" for three consecutive years. We are committed to providing creative solutions that challenge the status quo for our clients, including Hyundai, Kia, Genesis, MGM, Zillow, and McDonald’s. Our agency fosters a positive workplace environment where all team members can push their boundaries and solve problems in innovative ways. We prioritize diversity and inclusion and offer continuous training and development opportunities. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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