Digital Media Manager II

Allytics is hiring a full-time Digital Media Manager II based in College Park, Clark County to lead multi-channel campaign strategy and performance marketing for a diverse portfolio of clients.

About the Role

As a Digital Media Manager II at Allytics, you'll own the planning, execution, and continuous optimization of paid digital campaigns across multiple accounts and verticals. You'll translate data into action — refining audience targeting, improving lead generation funnels, and delivering measurable results in a collaborative, client-facing environment. This is a high-impact individual contributor role suited to someone who balances analytical rigor with creative media thinking.

What You'll Do

• Build, launch, and optimize paid search, paid social, display, and programmatic campaigns across platforms including Google Ads, Meta, and LinkedIn
• Develop and execute lead generation strategies tailored to each client's goals and audience
• Analyze campaign performance data to surface insights, identify trends, and recommend tactical adjustments
• Manage media budgets, monitor pacing, and maintain accurate reporting for multiple concurrent accounts
• Conduct audience research and segmentation to improve targeting precision and conversion rates
• Run A/B tests on ad creative, landing pages, and audience parameters to drive incremental performance gains
• Present findings and strategic recommendations to internal stakeholders and clients
• Stay current with platform changes, industry benchmarks, and emerging digital media trends

What We're Looking For

• 3+ years of hands-on digital media management experience, including paid search and paid social
• Demonstrated ability to manage campaigns across multiple clients or industries simultaneously
• Proficiency with analytics platforms such as Google Analytics 4, with a strong grasp of attribution and funnel analysis
• Experience with ad platform UIs (Google Ads, Meta Ads Manager) and third-party reporting tools
• Comfort working with data to draw conclusions and present them clearly to non-technical audiences
• Strong organizational skills and the ability to prioritize across a high-volume workload
• A collaborative mindset and genuine curiosity about audience behavior and performance optimization
• Bachelor's degree in marketing, communications, business, or a related field preferred

About Allytics

Allytics is a performance-driven digital marketing agency headquartered in College Park, Clark County. The team partners with clients across industries to deliver data-backed marketing programs that generate real business outcomes. If you're looking for a Digital Media Manager II opportunity with Allytics where analytical thinking and campaign execution go hand in hand, this role is built for you.

How to Apply

Ready to bring your digital media expertise to Allytics? Submit your application directly through this listing to be considered for this full-time position in College Park.