Digital Marketing Specialist

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

• How you measure marketing or communications effectiveness and report results.
• Examples of analyzing customer demographics, preferences, or demand signals.
• How you design or choose data-collection methods (surveys, polls, existing data).

Fit summary

Strong fit if you can translate audience and campaign data into decisions for a games brand, and are comfortable working from New Zealand with research-led digital marketing practice.

Day in the role

As a Digital Marketing Specialist at Timezone Games, a typical day centers on measuring campaign and communications effectiveness, analyzing audience demographics and preferences, and turning findings into clear reports for marketing partners. Work often includes research on consumer response, refining how data is collected (surveys, polls, existing datasets), and using results to guide demand and product messaging.

Skills to emphasize

• Google Skillshop — Google Ads & Analytics certifications — free
• HubSpot Academy — Marketing certifications — free

FAQ from this listing

What does this role emphasize day to day?

Measuring campaign effectiveness, analyzing audience data, and reporting findings for marketing decisions at Timezone Games.

Which free credentials map to this path?

Google Skillshop (Ads & Analytics) and HubSpot Academy marketing certifications are both free.

Where is the job located?

New Zealand (not listed as remote); the listing display is New Zealand / Aotearoa.

Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Measure and assess customer and employee satisfaction.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Seek and provide information to help companies determine their position in the marketplace.
• Forecast and track marketing and sales trends, analyzing collected data.

O*NET source

Role overview (listing rewrite)

Digital Marketing Specialist at Timezone Games in New Zealand The Opportunity We are seeking a Digital Specialist to join our growing team at Timezone Games, supporting the expansion of Timezone, Zone Bowling, and Kingpin across New Zealand. This role will focus on executing data-led digital strategies that enhance guest experiences and drive repeat visitation. What You'll Do Develop and implement smart, data-driven digital campaigns to support brand growth and customer engagement. Analyze campaign performance using tools like Google Analytics and other relevant metrics to optimize marketing efforts. Create seamless guest journeys across various digital touchpoints including websites, social media platforms, and email marketing. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels. Requirements Proven experience in digital marketing, preferably within the gaming or entertainment industry. Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies. Experienced with data analysis tools such as Google Analytics to measure campaign effectiveness. Aptitude for creating compelling content that resonates with our target audience. Excellent communication skills and ability to work effectively in a team environment. Why Join Timezone Games At Timezone Games, you'll have the opportunity to be part of an innovative and dynamic company where creativity meets technology. Our hybrid working model allows for flexibility while ensuring collaboration with our Newmarket Support Office team members. We offer a supportive work environment that values your professional growth and well-being. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.

Full job on Get A Job.AI

Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in New Zealand, hybrid, or fully remote?