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Be ready to walk through multi-channel growth cases: how you allocate budget, measure CAC/ROAS, and sequence paid, organic, and CRM. Prepare one example of improving conversion for a local or retail-style brand, and how you would structure a 90-day plan for this lead role.
Strong fit if you lead multi-channel digital growth end-to-end, are comfortable in a Singapore-based (non-remote) setup, and can own performance for a consumer brand with a Paya Lebar footprint.
As Digital Marketing Lead — Multi-Channel Growth at BEAUTIFUL MUM PAYA LEBAR PTE. LTD., your day centres on planning and running campaigns across channels that drive awareness and conversion for the brand. Mornings often start with performance checks (paid social, search, email, on-site), then prioritising tests and creative refreshes. Afternoons may include briefing agencies or freelancers, aligning with store or product teams on promotions, and reporting growth metrics to leadership. Expect hands-on ownership of funnel metrics rather than pure brand storytelling.
No. The listing is Singapore-based with remote set to off, so expect on-site or hybrid presence rather than fully remote work.
It points to leading acquisition and retention across several digital channels—typically paid, organic, email/CRM, and on-site—tied to measurable growth goals.
No employer profile, occupation dataset, salary figures, reviews, or certification resources were provided; only the job title, company name, Singapore location, and a location overview.
Digital Marketing Lead — Multi-Channel GrowthBEAUTIFUL MUM PAYA LEBAR PTE. LTD.Singapore Role Overview The Digital Marketing Lead at BEAUTIFUL MUM PAYA LEBAR PTE. LTD. is responsible for leading the planning and execution of integrated campaigns that generate leads and boost sales. This role involves managing paid channels across Google Ads, Meta, YouTube, and more, ensuring branding consistent with company goals. Responsibilities Develop and execute comprehensive digital marketing strategies to drive brand awareness and customer engagement. Manage and optimize paid advertising campaigns on various platforms including Google Ads, Meta, and YouTube. Create compelling content for social media platforms and other digital channels. Analyze campaign performance and provide data-driven insights to inform strategy adjustments. Oversee SEO efforts to improve organic search visibility and website traffic. What You Bring A minimum of 5 years of experience in digital marketing, with a strong focus on multi-channel campaigns. Proven track record of driving lead generation and sales growth through digital marketing initiatives. Demonstrated expertise in managing paid advertising channels such as Google Ads, Meta, YouTube, and others. A deep understanding of SEO principles and best practices for optimizing website content. Exceptional content creation skills with a focus on social media platforms. About the Company BEAUTIFUL MUM PAYA LEBAR PTE. LTD. is based in Singapore and seeks a Digital Marketing Lead to join their team. The company focuses on providing high-quality products and services, with a commitment to consistent branding and customer engagement. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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