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Be ready to explain digital marketing fundamentals (audience, funnel, paid/organic channels, creative testing, and basic analytics) in plain language. Prepare short coaching demos: diagnose a weak campaign brief, give constructive feedback, and outline next steps. Expect behavioral questions on patience, clarity, and handling learners at different levels, plus how you stay current without inventing credentials you do not hold.
Strong fit if you can coach digital marketing clearly, prefer structured learner support over pure campaign execution, and are open to on-site work in the Des Moines area for Chegg, Inc. Thin public data here means you should verify team scope, coaching format, and success metrics directly in the application process.
As a Digital Marketing Industry Coach at Chegg, Inc., a day likely centers on guiding learners through digital marketing concepts—campaign planning, channels, messaging, and measurement—via coaching sessions, feedback on practice work, and clarifying industry norms. You would prepare examples, answer learner questions, track progress, and keep content aligned with current marketing practice, while coordinating with program or product stakeholders as needed.
The listing marks remote as no; treat it as based in Des Moines, Polk County, Iowa unless Chegg states otherwise in the full posting.
Typically coaching people on digital marketing practice—strategy, channels, and measurement—rather than only running ads yourself.
Des Moines in Polk County, Iowa; see Iowa for state geography and regional context.
Digital Marketing Industry Coach at Chegg, Inc. in Des Moines, Polk County About the Role We are seeking a Digital Marketing Industry Coach to join our team and support students on their educational journey. As a coach, you will play a crucial role in enhancing student experiences through digital marketing strategies that drive engagement and outcomes. Core Duties Develop and implement comprehensive digital marketing campaigns aimed at improving student retention and satisfaction. Analyze data to measure the effectiveness of marketing initiatives and make data-driven decisions to optimize performance. Collaborate with cross-functional teams, including product management, content creation, and customer support, to ensure seamless integration of marketing efforts. Create engaging content that resonates with students across various digital platforms. Stay updated on industry trends and best practices in digital marketing to continuously improve strategies and tactics. What We're Looking For A proven track record of success in digital marketing, particularly in higher education or related fields. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication and interpersonal skills to effectively engage with students and stakeholders. Familiarity with various digital marketing tools and platforms such as Google Analytics, SEMrush, and Hootsuite. A passion for education and a commitment to improving student outcomes through innovative marketing approaches. About Chegg, Inc. At Chegg, our mission is to deliver an unprecedented return on a student's time and money. We achieve this by offering seamless experiences from the day students enroll until graduation. Our programs provide exceptional outcomes at market-leading prices, ensuring that every student has access to the resources they need to succeed. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Join us in making a difference in the lives of students and transforming their educational experiences through innovative digital marketing strategies.
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