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Prepare examples of digital fundraising campaigns you led, how you set goals and measured ROI, and how you partnered with clinical or mission teams. Be ready to discuss AHA’s research-and-education mission and how digital strategy can support cardiovascular health awareness without inventing unstated metrics.
Strong fit if you enjoy mission-driven nonprofit fundraising, digital strategy, and translating public-health impact into donor engagement. Less fit if you prefer fully remote roles or purely commercial e-commerce growth without a health-nonprofit context.
As Digital Fundraising Strategy Lead at the American Heart Association, a typical day centers on shaping online giving and campaign strategy that advances the nonprofit’s heart-and-stroke mission. Expect planning digital appeals, aligning messaging with AHA programs and research priorities, coordinating with marketing and development partners, reviewing channel performance, and adjusting tactics so digital fundraising supports donor acquisition and retention.
Useful strengths for this title include digital fundraising strategy, campaign analytics, donor lifecycle thinking, cross-team coordination, and clear nonprofit storytelling. No certification resources were provided in the source data.
The listing marks remote as no; the location is University Park, Dallas.
It funds cardiovascular research, educates the public on healthy living, and promotes better cardiac care to reduce heart disease and stroke impact.
Start with heart.org and the Wikipedia overview.
Website: heart.org
The American Heart Association (AHA) is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. They are known for publishing guidelines on cardiovascular disease and prevention, standards on basic life support, advanced cardiac life support (ACLS), pediatric advanced life support (PALS), and in 2014 issued the first guidelines for preventing strokes in women. The American Heart …
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Digital Fundraising Strategy Lead at American Heart Association in University Park, Dallas Position Summary American Heart Association has been a leader in fighting cardiovascular disease since 1924. As we continue to work towards cutting these deaths by half and addressing today’s health challenges, we are seeking a Digital Fundraising Strategy Lead to join our team. This role will be based in University Park, Dallas, and is full-time with no remote option. Core Duties Develop and implement digital fundraising strategies that align with the organization’s overall goals. Manage and grow a portfolio of high-potential donors through targeted outreach and engagement campaigns. Analyze data to measure the effectiveness of fundraising efforts and make informed decisions for future initiatives. Collaborate with cross-functional teams, including marketing and development departments, to ensure cohesive strategies and successful outcomes. Requirements Proven experience in digital fundraising, preferably within a non-profit organization. Strong analytical skills with the ability to interpret data and drive strategic decisions. Excellent communication and interpersonal skills for building relationships with donors. A deep understanding of digital marketing tools and platforms. Working at American Heart Association At the American Heart Association, you will be part of a mission-driven organization dedicated to improving heart health. We offer competitive compensation and benefits packages, along with opportunities for professional growth and development. Join us in making a difference in the lives of millions. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. We look forward to hearing from you! To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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