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Prepare examples of CRM programs you led end-to-end, how you set pod goals and quality bars, and how you handled regulated or sensitive messaging. Read Humana’s business as a major insurer and be ready to discuss journey design for members, measurement of engagement and conversion, and cross-functional work with legal, product, and care partners.
Strong fit if you have CRM/lifecycle leadership experience, can coach a pod without losing hands-on quality, and are comfortable marketing inside a large health plan environment in Phoenix.
As CRM Marketing Lead (Pod Lead) at Humana, expect to set pod priorities for member or prospect journeys, own campaign calendars and CRM segmentation, align creative and compliance with healthcare marketing rules, and report funnel metrics to brand and growth partners. Day-to-day is less pure channel execution and more coaching specialists, unblocking vendors/platforms, and keeping messages consistent with Humana’s insurance and care offerings.
Strengthen lifecycle strategy, segmentation, A/B testing, marketing automation platforms, analytics storytelling, healthcare privacy/compliance awareness, and pod leadership (prioritization, feedback, stakeholder management). No cert package supplied for this listing.
The listing flags remote as off; treat it as Phoenix, Maricopa County–based unless Humana states otherwise in the full posting.
Usually ownership of a small CRM/marketing squad’s backlog, quality, and outcomes—not only personal campaign production.
Experience in regulated or healthcare/insurance marketing, plus proven CRM platform and lifecycle results, maps closest to Humana’s context.
Website: humana.com
Humana Inc. is an American for-profit health insurance company based in Louisville, Kentucky. In 2024, the company ranked 92 on the Fortune 500 list, which made it the highest ranked company based in Kentucky. It is the fourth largest health insurance provider in the U.S.
Public cache only — not an employee review.
Career Opportunity at Humana - Phoenix, Maricopa County Position Summary The Engagement Marketing Lead (Pod Lead) for Go365 Stars is a key operational leader responsible for translating journey strategies into high-quality, scalable member experiences through Adobe Experience Platform (AXP). This role requires collaboration with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional teams to ensure successful execution of marketing initiatives. Your Responsibilities Translate complex journey strategies into actionable marketing plans for AXP Leverage data analytics to optimize member experiences and engagement Lead a team of marketers to deliver high-quality, scalable content and campaigns Collaborate with cross-functional teams to align marketing efforts with business objectives Analyze campaign performance and provide insights for continuous improvement What You Bring Proven experience in leading marketing operations or a similar role Demonstrated success in translating strategic plans into actionable marketing initiatives Strong understanding of Adobe Experience Platform (AXP) and its applications Excellent communication, leadership, and problem-solving skills Data-driven decision-making capabilities More About Humana Humana is a caring community that values the health and well-being of its members. As a leader in healthcare services, we are dedicated to providing innovative solutions that improve lives. Our team of professionals works together to deliver exceptional care and support. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-08-15 UTC · getajob.ai