Commercial Therapeutic Area Lead

Key responsibilities

• Drive the development and execution of the regional strategic and tactical plan for the launch of assigned brands and/or product portfolio in CEE
• Support the markets with launch implementation being accountable for management of the product lifecycle
• Drive Brand Team approach and work collaboratively in alignment with the Medical, Market Access, Country Managers, Customer Engagement Managers, Supply, Regulatory, Legal & Compliance, Finance and HR to optimize commercial success. Establish strong relationships with Global Commercial organization to ensure alignment in brand strategy
• Generate market insights to better understand the key market trends, market potential and competitive environment to drive proactive regional strategies and tactics in the markets
• Develop regional communication plan for the given therapeutic area/-s including key elements of positioning, messaging, value proposition, creative campaign, and promotional components
• Oversee and coordinate the cross-functional launch aspects for the brand, ensuring launch plans are developed and milestones are met. Support the markets with the launch implementation plan, product growth strategy, differentiation and competitive strategy through the product lifecycle
• Ensure stakeholder awareness of unmet needs and how our products can address these, in conjunction with the cross-functional and country teams, by executing the brand strategy across channels and audiences
• Prepare and implement commercial Training programs for the Key account managers in the countries working closely with the customer engagement community and commercial Leads in the market clusters
• Establish regular Brand Forum for communication, internal education, exchange and sharing experiences
• Develop promotional tools and optimize omni-channel communication, including digital, media and social media tactics and leverage across the region
• Establish regular touch points with the markets, market clusters and customer engagement teams aiming at review and monitoring performance, supply status, key account plans and local activities
• Ensure appropriate allocation of investments and promotional resources, navigating to relevant P&L and efficiency on investment to optimize the performance of the brand/-s
• Creating efficiencies in collaboration between the markets, clusters & platform teams at a product level by sharing and leveraging the best practices and launch excellence across the brands and markets
• Create and implement regional educational initiatives (e.g. symposia, speaker’s bureau, stand-alone events) to raise disease awareness in the region

• University level education in medical/science or marketing or other related and relevant discipline
• 7+ years experience in sales and marketing within the pharmaceutical industry, preferably in Haematology and/ or rare diseases
• Successful track record of leading the launch and commercialization of specialized medicines in complex environments
• Strong strategic and operational marketer, with experience in omni-channel engagement
• Experience in working with KOLs in local country and/or internationally
• Experience in both local and cross-country/regional roles preferred
• Experience with managing sales teams and P&L preferred
• Strong business acumen and analytically minded
• Excellent organization and planning skills experience, with demonstrated ability to influence multi-stakeholders and deliver results on time and within budget
• Multi-cultural, interpersonal with strong communication skills and patient focus
• Able to develop strong relationships with colleagues, marketing partners and external suppliers/agencies in the region
• Ambitious, proactive and energetic with a flexible outlook conducive to operating successfully in a dynamic environment
• Be able to travel as needed
• Fluency in written and spoken English. Other languages are an asset

Sobi is an international biopharmaceutical company focused on rare diseases. We are dedicated to providing access to innovative treatments that transform life for people with rare diseases.

We focus on two therapeutic areas – Haematology and Immunology – and also have a portfolio of Specialty Care products. Within Haematology, we have become a leading company in haemophilia, where we seek to shape new standards, optimize treatment, build evidence, create sustainable access and provide community support in haemophilia care.

Our immunology portfolio, with three strongly growing products that each meet high unmet medical needs, represents a new focus that builds on our heritage in rare diseases. We continue to explore further external growth opportunities to strengthen our business and late-stage pipeline, so that we can continue giving more people living with rare diseases access to innovative treatments.

The role of CEE Commercial Therapeutic Area Lead will report to the Commercial Therapeutic Area Director, Central and Eastern Europe, Russia and Japan and drive execution of commercial initiatives in our key markets to realize our ambitious plans.

Originally posted on Himalayas