Brand Strategist

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Company facts (cached)

Website: research.microsoft.com/en-us/um/people/gbell/Digital/timeline/tmlnhome.htm

Digital Equipment Corporation, using the trademark Digital, was a major American company in the computer industry from the 1960s to the 1990s. The company was founded by Ken Olsen and Harlan Anderson in 1957. Olsen was president until he was forced to resign in 1992, after the company had gone into precipitous decline.

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Role overview (listing rewrite)

Digital is seeking a Brand Strategist for its Boston, Suffolk County location. This part-time position focuses on building authentic brand presence and driving audience growth across social platforms, primarily Instagram and TikTok. What You'll Do Develop and execute brand strategy that resonates with target audiences on social channels Create compelling short-form video content optimized for platform algorithms and audience preferences Build audience development programs to grow engaged, loyal followers across Instagram, TikTok, and emerging platforms Design and optimize paid social advertising campaigns to amplify brand reach and message Develop content strategies that balance paid promotion with authentic community building Monitor performance metrics and adjust tactics to drive measurable brand growth What We're Looking For Demonstrated experience developing social media strategy and growing engaged audiences Hands-on knowledge of Instagram and TikTok platforms and content trends Experience managing paid social advertising campaigns Strong creative thinking combined with strategic planning skills Ability to develop authentic brand narratives that build community Comfortable with short-form video content and platform-native storytelling How to Apply Interested in this Brand Strategist role in Boston? Apply through the job listing to be considered for this part-time position with Digital.

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in Boston, Suffolk County, hybrid, or fully remote?