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Prepare a case: how you would position an Accenture-style offering to a target industry buyer, define ICP and pipeline stages, and measure pipeline quality. Be ready on matrix leadership, client confidentiality, and recent firm moves only where you have public facts (e.g. network/AI and industry partnerships in the news feed).
Strong fit if you lead B2B strategy in complex, multi-service environments and can operate in a large consultancy culture. The role is on-site (not marked remote) in Talcott Village / Hartford County; thin local and pay data in this package mean you should verify commute, team, and comp in the process.
As B2B Marketing Strategy Director at Accenture in the Hartford-area Talcott Village posting, a typical day would center on enterprise client growth: aligning value propositions with consulting offerings, shaping account and industry campaigns, coordinating with sales and delivery, and turning market insight into board-ready plans. Expect multi-stakeholder reviews, pipeline prioritization, and messaging that supports complex B2B buying cycles—not pure brand creative work.
Prioritize enterprise B2B strategy, consulting go-to-market fluency, stakeholder leadership, and data-informed campaign planning. No certification list was provided for this family—focus on demonstrable strategy outcomes over unpaid cert padding.
The listing marks remote as no; plan for the Talcott Village / Hartford County location unless Accenture confirms otherwise.
It is a global IT and management consulting company (ACN), serving clients worldwide—see the Wikipedia overview.
Use official channels on accenture.com and Accenture job search pages rather than third-party pay or review claims not in this data.
Website: accenture.com
Accenture plc is an Irish domiciled technology consulting company headquartered in Dublin, Ireland for tax purposes. Founded in 1989 in the United States, Accenture provides information technology and management consulting services across 120 countries globally.
Public cache only — not an employee review.
B2B Marketing Strategy Director at Accenture in Talcott Village, Hartford County About the Role The B2B Marketing Strategy Director will lead and drive growth for our clients through strategic marketing initiatives. This role involves ideation to execution across various capabilities including growth, product design, technology platforms, creative strategy, media planning, and campaign management. Core Duties Develop and implement comprehensive B2B marketing strategies that align with client business objectives. Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns across multiple channels. Analyze market trends, competitive landscape, and customer insights to inform strategic decisions. Manage client relationships and provide regular updates on campaign performance and results. What We're Looking For A minimum of 10 years of experience in B2B marketing strategy, with a proven track record of successful campaigns. Strong leadership skills to manage and motivate cross-functional teams. Exposure to technology platforms and digital marketing tools. Experience in creative, media, and marketing strategy development. Working at Accenture At Accenture Song, we accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients drive meaningful results. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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