Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Prepare brand strategy examples, how you prioritize campaigns, and how you work with creative and product partners. Ask how marketing ties into Mattel franchise and entertainment priorities.
Strong fit for marketers who like consumer brand work in toys and entertainment, turn insights into clear positioning, and want an on-site El Segundo role at a global toy company.
As Associate Manager, Brand Strategy & Marketing at Mattel, a day typically covers brand positioning, campaign planning, and partnering with product and creative teams. Expect consumer insights, creative briefs, KPI tracking, and launch alignment for toy and entertainment franchises from the El Segundo HQ.
Focus on brand strategy, consumer insights, campaign briefing, KPI tracking, and cross-functional storytelling for toy and entertainment brands. No certification resources were supplied for this listing.
No. The listing is based in El Segundo, Los Angeles County, and is not remote.
Mattel is a multinational toy manufacturing and entertainment company selling products in more than 150 countries.
Start with Wikipedia and corporate.mattel.com.
Website: corporate.mattel.com
Mattel, Inc. is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories. Its products are sold in more than 150 countries.
Public cache only — not an employee review.
Mattel - El Segundo, Los Angeles County The Opportunity The Associate Manager, Brand Strategy & Marketing will assist with defining the long-term brand equity, positioning, and cross-category strategy while also driving day-to-day brand activations in partnership with internal cross-functional teams and external agencies. The role focuses on developing and executing strategies for the Barbie kid business. Your Responsibilities Assist in defining long-term brand equity, positioning, and cross-category strategy for Barbie kid business Drive day-to-day brand activations in partnership with internal cross-functional teams and external agencies Develop and execute strategies to support the Barbie kid business Requirements Experience in brand strategy, marketing, or a related field Strong project management skills Ability to work effectively with cross-functional teams and external agencies Excellent communication and presentation skills Demonstrated ability to develop and execute strategies for brands More About Mattel Mattel is a leading global toy company that has been creating innovative play experiences for children around the world. As an Associate Manager, Brand Strategy & Marketing at Mattel, you will be part of a dynamic team driving the growth and success of one of our most beloved brands. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately for a smooth application process.
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