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Website: wppmedia.com
WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023.
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WPP Media is hiring a Full Time Associate Manager, Activation in Toronto, Canada to oversee campaign launches and optimization for high-profile client portfolios. Role Overview You will contribute to the Media Futures Group, the specialised unit dedicated to Google support. This Associate Manager, Activation post involves assisting an array of brands and initiatives by delivering activation excellence where required. Candidates with established digital media foundations—centred especially on programmatic channels—who adapt readily, learn quickly and operate effectively in a collaborative high-tempo setting will find this WPP Media Toronto opportunity ideal for growth. Core Duties Configure, launch and steward daily management of programmatic plus digital programmes (including newsletters and podcasts), concentrating on Google Ads together with DV360. Supervise media acquisitions with substantial YouTube emphasis while engaging multiple external suppliers. Collaborate with planning and account colleagues to back diverse business streams throughout the Google collection. Observe, evaluate and refine activity so key indicators and client aims are consistently fulfilled through analytical rigour. Function as principal contact for major outside partners, handling everyday relations, aligning reports and swiftly clearing execution obstacles for reliable delivery. Preserve high precision in measurement setups, budget pacing and overall campaign accuracy. Requirements One to two years of practical work activating programmatic and paid search campaigns. Proven operational command of Google Ads and DV360 is strongly preferred; paid social understanding is advantageous. Meticulous approach to builds, figures and measurement. Inquiring mindset with drive for digital marketing and openness to training on fresh platforms and methods. Capacity to shift easily among campaign varieties and brands as demands change. Clear verbal and written skills supporting smooth cooperation with internal groups and supplier partners. Google Ads, DV360 or comparable platform certifications form a welcome extra. Working at WPP Media WPP Media unites media expertise, intelligence and alliances to power tailored creative delivery at volume, giving clients precise insight into how and why media outlays succeed. Shared principles encourage collective leadership that sparks bold creativity, open climates balancing team and client journeys via trust, and forward-looking guidance that advances development to energise the organisation. Staff draw on extensive global connections to follow interests, enlarge…
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