Associate Director, Web Content Strategy

University of Washington's Continuum College is hiring a full-time Associate Director, Web Content Strategy to join its team in the International district of King County, Washington — a leadership role at the intersection of higher education, digital marketing, and content excellence.

About the Role

UW Continuum College partners with academic programs across the University of Washington to connect prospective students with life-changing educational opportunities. As Associate Director of Web Content Strategy, you will own the editorial and strategic direction of prospect-facing websites, guiding a team that sets the standard for digital content in continuing education.

What You'll Do

• Lead and mentor a content team responsible for developing and maintaining high-performing prospective student websites for Continuum College program partners
• Define and enforce content strategy frameworks, voice guidelines, and editorial standards across all digital properties
• Collaborate with marketing, UX, and program stakeholders to translate program offerings into compelling, conversion-focused web copy
• Serve as the subject matter expert on web content best practices, SEO, and audience-centered writing within the organization
• Audit existing site content, identify gaps or underperforming pages, and drive continuous improvement through data-informed decisions
• Manage multiple concurrent projects, balancing partner needs with brand consistency and accessibility standards
• Provide strategic counsel to internal partners on content architecture and information hierarchy

What We're Looking For

• Demonstrated experience leading content or editorial teams in a digital marketing, higher education, or agency environment
• Exceptional written and verbal communication skills with a sharp editorial eye
• Proven ability to develop content strategies that support enrollment marketing or audience acquisition goals
• Comfort operating as a creative problem-solver who can navigate ambiguity and competing priorities
• Familiarity with SEO principles, web analytics, and content management systems
• Experience working cross-functionally with design, development, and program stakeholders
• A track record of building and coaching high-performing teams

About University of Washington

The University of Washington is one of the world's premier public research universities, and UW Continuum College extends that excellence through professional and continuing education. Based in King County, the Continuum College team operates with an entrepreneurial spirit while drawing on the depth of UW's academic reputation — making it a unique place to do meaningful digital work in higher education.

How to Apply

Interested candidates should apply directly through this listing. This is a full-time, on-site position located in International, King County — remote arrangements are not available for this role.