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Prepare to walk through UA wins: CAC/LTV tradeoffs, channel mix changes, and how you scaled or cut spend. Expect case-style questions on diagnosing a spike in CPA, plus examples of leading specialists and aligning creative, product, and finance on targets.
Strong fit if you have senior UA leadership experience, comfort owning paid and growth channels, and can operate on-site in London. Thin public data on Zyngacareers means lean on the JD for team size, games or apps in scope, and reporting line.
As Associate Director UA at Zyngacareers in London, your day likely centers on user-acquisition strategy: setting channel mix and budgets, reviewing campaign and cohort performance with marketing and product partners, and briefing leadership on growth results. Time splits across vendor and media check-ins, creative and landing-page tests, and hiring or coaching for the UA team on a non-remote London schedule.
No. The listing marks remote as 0, so expect London-based work.
In this title it usually means User Acquisition: paid and growth channels that bring in new users.
Greater London is England’s main hub; plan for commute and cost of living when comparing offers.
Associate Director UA at Zyngacareers in London - Full Time, No Remote What This Role Involves The Associate Director of User Acquisition (UA) will lead the strategy and execution for profitable growth across Gram Games and Merge Dragons!. This role involves owning all UA strategies and initiatives, improving efficiency, measurement, and cross-functional collaboration. You'll be responsible for driving scale and optimizing campaigns to ensure maximum return on investment. Responsibilities Owning the full UA strategy and execution across major channels Leading scale initiatives while enhancing campaign efficiency and effectiveness Improving measurement frameworks and cross-functional collaboration Driving profitable growth for Gram Games and Merge Dragons! Qualifications We are seeking a results-driven leader with experience in user acquisition. Key qualifications include: Proven track record of driving profitable growth through UA strategies Experience in leading scale initiatives and optimizing campaigns for efficiency Strong understanding of measurement frameworks and cross-functional collaboration Excellent communication and leadership skills A strategic thinker with a focus on data-driven decision making About the Company Zynga, as part of Take-Two Interactive, is a global leader in interactive entertainment. Our games have been downloaded over 6 billion times worldwide, connecting players across 175+ countries through fun and strategy. From FarmVille™ to Match Factory™, our diverse portfolio includes thrilling casino spins, epic strategy battles, mind-bending puzzles, and more. Founded in 2007, Zynga is headquartered in California with teams spanning North America, Europe, and Asia. Our mission is to bring people together through the power of play, crafting unforgettable gaming experiences that blend fun with innovation. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Join us and be part of the play! To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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