Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Expect scenarios on scaling paid search and social profitably, diagnosing wasted spend, structuring tests, and leading remote contributors. Bring concrete examples of channel mix decisions, ROAS/CAC tradeoffs, and how you coach media talent.
Strong fit if you already lead multi-channel paid acquisition and want a remote Associate Director seat in Canada at Directive on a future-opening timeline. Thin public DATA on culture and pay means verify scope, team size, and compensation directly with the employer.
As Associate Director, Paid Search & Social at Directive, a typical day centers on paid media leadership: setting search and social strategy, reviewing campaign performance and budgets, aligning creative and landing-page work with acquisition goals, coaching specialists, and reporting results to stakeholders—fully remote for Canada-based candidates.
Prioritize paid search (keyword structure, bidding, conversion tracking), paid social (audience/creative testing), analytics and attribution, budget and forecast ownership, and people leadership for a small media pod. No certification list was supplied for this listing.
Yes. The listing is remote Canada for Associate Director, Paid Search & Social at Directive (future opening).
Leadership of paid search and paid social: strategy, performance, budgets, and team direction rather than pure IC campaign setup.
No. The provided DATA has no salary bands, Glassdoor/Indeed ratings, or reliable company-specific sentiment; confirm those with Directive.
Website: directive.com
Public cache only — not an employee review.
The Associate Director, Paid Search & Social (Remote Canada) - Future Opening at Directive is a full-time remote role open to talent across Canada. This future opening lets you guide paid media strategy while driving retention and results for clients and teams. Role Overview Associate Directors serve as central figures for Directive in Canada and carry accountability for keeping both clients and team members engaged over the long term. Success in this remote position shows up clearly through the firm's profit-and-loss results. You will define success metrics for every client program managed within your dedicated pod and promote consistent application of proven methods across paid search and social channels. The Associate Director, Paid Search & Social (Remote Canada) - Future Opening sits at the intersection of client delivery, people leadership, and commercial performance. Day-to-Day Responsibilities Establish clear objectives and performance targets for all client engagements assigned to your pod Champion and verify the use of current best practices throughout paid search and social campaigns Lead efforts that strengthen client loyalty and support employee continuity Direct strategic planning, budget stewardship and ongoing optimization of search and social advertising Coach pod members, review campaign outcomes and connect daily execution to overall financial impact Collaborate across teams to refine processes and deliver measurable growth for each client portfolio Who We're Looking For Demonstrated leadership experience directing paid search and social media programs at scale Ability to set and track goals that drive client and employee retention Solid command of paid media best practices, campaign analytics and continuous improvement methods Comfort linking operational decisions to profit-and-loss outcomes within a remote Canada setting Track record of mentoring team members while managing multiple concurrent client streams About the Company Directive is hiring for this role and offers a supportive team environment. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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