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Expect scenarios on improving conversion and clarity for online learners, balancing brand with academic requirements, measuring digital experience outcomes, and leading without full remote-campus visibility. Prepare 1–2 examples of multi-team digital programs you steered end to end.
Strong fit if you have digital product or experience leadership in complex, multi-audience orgs (education, nonprofit, or large service brands) and can operate across design, content, and technology without inventing metrics you lack. Less fit if you want pure IC design or a single-campus retail web role.
As Associate Director, Digital Experience at a large distance-learning university, a typical day centers on the student- and faculty-facing web and digital product surface: prioritizing UX improvements, reviewing analytics and journey friction, aligning content and platform teams, and shipping iterative enhancements that support enrollment, learning access, and support across remote study centers.
Strengthen product and UX leadership for large service sites: journey mapping, accessibility, CMS/platform governance, analytics-informed prioritization, and stakeholder management across academic and marketing units. No specific certifications are required by the provided resources list.
The listing is for the United States and is not marked remote (remote flag is 0).
Per available data, UNED is a Spanish public distance-education university offering degrees and certificates through online and distributed study centers.
No certification family or costed resources were provided for this occupation mapping.
Website: uned.es
The National University of Distance Education is a distance learning and research university founded in 1972 and is the only university run by the government of Spain. The headquarters is located in Madrid, with campuses in all Spanish autonomous communities. There are 14 study centers and 3 exam points in 13 countries in Europe, the Americas and Africa. The University awards undergraduate and postgraduate degrees, as well as non-degree qualifications such as diplomas and certificates, or continuing education units.
Public cache only — not an employee review.
National University is seeking an Associate Director, Digital Experience to elevate how prospective students discover, evaluate, and engage with our digital products. This remote, full-time role in the USA sits within the UX team and shapes user-centered experiences across the enrollment journey. About the Role As Associate Director, Digital Experience, you will operate as a senior individual contributor reporting to the UX Director. Your focus is the prospective student journey across critical touchpoints—landing pages, application flows, and engagement tools such as chat and forms. You will turn behavioral insight into measurable improvement, partnering with Marketing, Enrollment, Product, and Data to keep core and emerging experiences insight-driven and continuously improving. The posted annual salary range is $78,496.00 – $105,974.00, with offers reflecting each candidate's qualifications and skills. Key Responsibilities Lead day-to-day optimization, QA, and A/B experimentation of core digital experiences, defining hypotheses, variations, and success criteria. Map and refine end-to-end journeys across web, CRM, and enrollment touchpoints, removing friction and surfacing personalization opportunities tied to user intent and lifecycle stage. Partner with Product and Engineering to implement, measure, and validate experience improvements. Define and track UX and product KPIs, build reporting and dashboards, and translate findings into prioritized actions. Conduct biannual competitive and technology audits to guide both optimization and innovation. Contribute to the innovation roadmap and support AI-driven, personalization-based pilots from design through measurement. Qualifications Bachelor's degree in design, human-computer interaction, or a related discipline. 7+ years in digital experience, product strategy, personalization, or innovation, with proven success shaping user-facing products and full journeys. Hands-on collaboration with CRM and marketing automation platforms such as Salesforce, including segmentation, triggers, and lifecycle signals. Fluency with GA4 and behavioral analytics, plus a strong grounding in human-centered design and journey mapping. Working knowledge of accessibility (WCAG), responsive design, and experimentation frameworks. Strong cross-functional influence across UX, Product, Enrollment, Marketing Automation, IT, and Data, with excellent written and verbal communication. Up to 10% travel. About National University National University is dedicated to expanding access to education and supporting learners throughout their academic journey. Our UX team builds connected, inclusive, and data-informed digital experiences that help…
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