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Be ready to discuss sample game notes, crisis or sensitive student-athlete situations, and how you’d staff a multi-sport weekend. Expect questions on deadline writing, coach/media facilitation, brand voice for ETSU Athletics, and tools you use for stats, graphics, and social. Prepare examples of collaborating with coaches, broadcast partners, and conference offices.
Strong fit if you thrive in high-tempo sports PR at a public university—writing under deadline, protecting student-athlete messaging, and owning game-day communications. Campus-based (not remote), Johnson City–area work with occasional travel for away contests and championships.
As Associate Director of Athletic Communications at ETSU, a typical day centers on sports media ops: drafting game notes and releases, updating stats and rosters, coordinating interviews with coaches and student-athletes, and managing digital/social channels for home and road events. You’ll liaise with conference and opponent SIDs, support broadcast and photo needs, and help keep messaging consistent across ETSU Athletics.
Prioritize AP-style sports writing, stat/media-guide production, CMS and social publishing, photography/video basics, and NCAA/media-relations norms. Build fluency with live event workflow (press box, credentialing, postgame availability). No formal cert path is specified in the data; portfolio clips and multi-sport SID experience matter most.
Tennessee (ETSU’s Johnson City campus and regional centers); the listing is not remote.
Sports media relations: releases, stats, interviews, digital content, and event-day press support for Buccaneer athletics.
SID or sports media experience—fast AP-style writing, live-event ops, and clear work with coaches, athletes, and external media.
Website: etsu.edu
East Tennessee State University (ETSU) is a public research university in Johnson City, Tennessee. It was historically part of the State University and Community College System of Tennessee under the Tennessee Board of Regents, but since 2016, the university has been transitioning to governance by its own board of trustees. As of 2026, it is the fourth-largest university in the state and has off-campus centers in nearby Kingsport, Elizabethton, Chattanooga, and Sevierville.
Public cache only — not an employee review.
East Tennessee State University is seeking a driven communications professional to step into the role of Associate Director, Athletic Communications in Tennessee, US, helping shape how ETSU Athletics connects with fans, media, and the surrounding community. About the Role Reporting to the Associate AD for Marketing and Branding, the Associate Director, Athletic Communications supports the public relations and publicity efforts behind East Tennessee State University's athletics program. This full-time, on-site position in Tennessee blends storytelling, media relations, and event coordination to raise the visibility of ETSU teams and student-athletes. Key Responsibilities Assist with public relations and publicity initiatives across the university's athletics program. Produce ETSU Athletics and university publications. Develop community-focused public relations efforts that strengthen local engagement. Coordinate and manage athletic events. Write and distribute news releases covering teams, athletes, and program milestones. Create original creative content that promotes ETSU Athletics. Help oversee graduate assistants, interns, and other support staff. Qualifications Background in athletic communications, sports information, public relations, or a closely related field. Strong writing skills, including experience preparing news releases and publications. Ability to produce engaging creative content across multiple formats. Experience handling event management in a fast-paced setting. Capacity to mentor and supervise graduate assistants and interns. A collaborative approach to working within a marketing and branding team. About East Tennessee State University East Tennessee State University is a public institution based in Tennessee with a competitive intercollegiate athletics program. Its communications team is dedicated to telling the stories of ETSU student-athletes and building meaningful connections with fans and the wider community. How to Apply Ready to advance your career as Associate Director, Athletic Communications at East Tennessee State University in Tennessee? Submit your application through the official ETSU Athletics listing to be considered for this full-time opportunity.
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