Activation Sales Development Representative I

Overview

About the role – As we continue our fast growth, we are looking to add to our Sales Development Representative team within the Business Development group. We are hiring a class of Sales Development Representatives to join our Brand Partnerships team, generating new business opportunities for the company by identifying, contacting, and qualifying potential customers. In this role you will be managing leads through the sales pipeline by setting meetings, following up on leads, and tracking progress towards meeting sales goals. We are looking for someone who has excellent communication skills, a strong work ethic, and a proven track record of success in sales. If you are a self-motivated individual with a passion for sales, we encourage you to apply. 

About the Team – The Instacart Brand Partnerships Sales Development Representative (SDR) team exists to build relationships with Emerging-Scaled advertisers pre-activation. Through these relationships, SDRs help Emerging-Scaled advertisers to set up and launch successful ads campaigns.

About the Job

• Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
• Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
• Create sales collateral, case studies, and custom ‘stories’ to effectively communicate the benefits of Instacart’s platform to CPG advertisers.
• Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
• Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
• Ensure accurate contact mapping within the book of business and track contact movement updates.
• Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands’ businesses.
• Identify opportunities to standardize materials and processes to provide high-quality support at scale.
• Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
• Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.

About You

Minimum Qualifications

• Previous experience in a sales or business development role, preferably in the advertising industry.
• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
• Proven track record of meeting or exceeding sales targets and KPIs.
• Excellent organizational and project management skills.
• Detail-oriented with a focus on accuracy and quality.
• Ability to adapt to a fast-paced and dynamic environment.

Preferred Qualifications

• Strong advertising industry knowledge and understanding of CPG advertising is a plus.
• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.

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